Single-detached homes
39.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J8T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Gatineau.
AudienceScoutJ8T · GatineauLoading the J8T boundary…
Selected postal region
Market profile
A market of 37,832 people
Size the opportunity, understand its household composition, and identify the local patterns that make J8T different from the typical Canadian postal region.
Population37,832
Households17,670
Median income$71,000
Average age45.1
J8T market summary
What distinguishes this postal-region audience
J8T represents 37,832 residents and 17,670 households in Gatineau. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 39.8%, or 12.8 percentage points below the benchmark. One-person households is 38.5%, 9.1 percentage points above the benchmark.
For campaign planning, these patterns give J8T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Gatineau.
Audience matching
Find more regions that resemble J8T
To find regions with a profile similar to J8T, begin with household income near $71,000 and home ownership near 58.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J8T and the Canadian postal-region benchmark.
One-person households
38.5%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$71,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Owner households
58.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How J8T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J8T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,000 | $85,788 | 17.2% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 58.8% | 66.5% | 7.7 percentage points below |
| One-person households | 38.5% | 29.4% | 9.1 percentage points above |
| Families with children | 28.2% | 34.0% | 5.8 percentage points below |
| Bachelor's degree or higher | 20.6% | 26.5% | 5.9 percentage points below |
| Immigrant population | 15.6% | 22.9% | 7.3 percentage points below |
| Worked from home | 26.3% | 23.8% | 2.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 90 local facility records with J8T. Recreation is the largest represented category with 57 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care4
Culture and art14
Recreation57
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,246 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,411YouTube estimate · 62.0%
25,246Facebook estimate · 80.7%
15,405Instagram estimate · 49.2%
7,572TikTok estimate · 24.2%
Practical campaign implications
Turn the strongest J8T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 39.8%12.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- One-person households: 38.5%9.1 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
- Median household income: $71,00017.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Gatineau postal regions
These regions share the Gatineau postal community and are ordered by population similarity to J8T.
J8T audience questions
Using this postal-region profile
How large is the audience in J8T?
J8T represents 37,832 residents and 17,670 households in Gatineau. The average household size is 2.1 people.
What demographic characteristics stand out in J8T?
Single-detached homes is 39.8%, 12.8 percentage points below the Canadian postal-region benchmark; One-person households is 38.5%, 9.1 percentage points above the Canadian postal-region benchmark; Median household income is $71,000, 17.2% below the Canadian postal-region benchmark.
How does J8T compare with another postal region?
J8P is one useful Gatineau postal-region comparison because its population is similar to J8T. It has 4.9% higher median income · 4.1 years younger on average.
How can I find other regions that match the J8T audience?
To find regions with a profile similar to J8T, begin with household income near $71,000 and home ownership near 58.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J8T?
Import postal codes to measure customer concentration in J8T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.