Immigrant population
1.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J9T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Amos.
AudienceScoutJ9T · AmosLoading the J9T boundary…
Selected postal region
Market profile
A market of 13,221 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9T different from the typical Canadian postal region.
Population13,221
Households5,920
Median income$71,500
Average age43.1
J9T market summary
What distinguishes this postal-region audience
J9T represents 13,221 residents and 5,920 households in Amos. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.5%, or 21.4 percentage points below the benchmark. Worked from home is 8.6%, 15.2 percentage points below the benchmark.
For campaign planning, these patterns give J9T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Amos.
Audience matching
Find more regions that resemble J9T
To find regions with a profile similar to J9T, begin with university education near 13.7% and home ownership near 57.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9T and the Canadian postal-region benchmark.
Worked from home
8.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
13.7%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
57.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How J9T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,500 | $85,788 | 16.7% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 57.6% | 66.5% | 8.9 percentage points below |
| One-person households | 38.1% | 29.4% | 8.8 percentage points above |
| Families with children | 29.0% | 34.0% | 5.0 percentage points below |
| Bachelor's degree or higher | 13.7% | 26.5% | 12.8 percentage points below |
| Immigrant population | 1.5% | 22.9% | 21.4 percentage points below |
| Worked from home | 8.6% | 23.8% | 15.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with J9T. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care10
Culture and art7
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,585 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,684YouTube estimate · 63.1%
8,585Facebook estimate · 81.0%
5,341Instagram estimate · 50.4%
2,681TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest J9T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.5%21.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 8.6%15.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 13.7%12.8 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Amos with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J9T audience questions
Using this postal-region profile
How large is the audience in J9T?
J9T represents 13,221 residents and 5,920 households in Amos. The average household size is 2.1 people.
What demographic characteristics stand out in J9T?
Immigrant population is 1.5%, 21.4 percentage points below the Canadian postal-region benchmark; Worked from home is 8.6%, 15.2 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.7%, 12.8 percentage points below the Canadian postal-region benchmark.
How does J9T compare with another postal region?
J8M is one useful Quebec market comparison because its population is similar to J9T. It has 27.3% higher median income · 6.2 years younger on average.
How can I find other regions that match the J9T audience?
To find regions with a profile similar to J9T, begin with university education near 13.7% and home ownership near 57.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9T?
Import postal codes to measure customer concentration in J9T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.