Bachelor's degree or higher
67.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Ontario postal region
K1M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ottawa.
AudienceScoutK1M · OttawaLoading the K1M boundary…
Selected postal region
Market profile
A market of 6,764 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1M different from the typical Canadian postal region.
Population6,764
Households3,050
Median income$128,000
Average age47.8
K1M market summary
What distinguishes this postal-region audience
K1M represents 6,764 residents and 3,050 households in Ottawa. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 67.7%, or 41.2 percentage points above the benchmark. Worked from home is 55.3%, 31.5 percentage points above the benchmark.
For campaign planning, these patterns give K1M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ottawa.
Audience matching
Find more regions that resemble K1M
To find regions with a profile similar to K1M, begin with university education near 67.7% and household income near $128,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1M and the Canadian postal-region benchmark.
Worked from home
55.3%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Median household income
$128,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
33.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How K1M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $128,000 | $85,788 | 49.2% above |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 58.6% | 66.5% | 7.9 percentage points below |
| One-person households | 35.9% | 29.4% | 6.5 percentage points above |
| Families with children | 28.7% | 34.0% | 5.3 percentage points below |
| Bachelor's degree or higher | 67.7% | 26.5% | 41.2 percentage points above |
| Immigrant population | 23.6% | 22.9% | 0.7 percentage points above |
| Worked from home | 55.3% | 23.8% | 31.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 108 local facility records with K1M. Recreation is the largest represented category with 94 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care3
Culture and art5
Recreation94
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,606 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,489YouTube estimate · 60.8%
4,606Facebook estimate · 80.3%
2,756Instagram estimate · 48.0%
1,336TikTok estimate · 23.3%
Practical campaign implications
Turn the strongest K1M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 67.7%41.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 55.3%31.5 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Median household income: $128,00049.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Ottawa postal regions
These regions share the Ottawa postal community and are ordered by population similarity to K1M.
K1M audience questions
Using this postal-region profile
How large is the audience in K1M?
K1M represents 6,764 residents and 3,050 households in Ottawa. The average household size is 2.1 people.
What demographic characteristics stand out in K1M?
Bachelor's degree or higher is 67.7%, 41.2 percentage points above the Canadian postal-region benchmark; Worked from home is 55.3%, 31.5 percentage points above the Canadian postal-region benchmark; Median household income is $128,000, 49.2% above the Canadian postal-region benchmark.
How does K1M compare with another postal region?
K1P is one useful Ottawa postal-region comparison because its population is similar to K1M. It has 32.0% lower median income · 12.2 years younger on average.
How can I find other regions that match the K1M audience?
To find regions with a profile similar to K1M, begin with university education near 67.7% and household income near $128,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1M?
Import postal codes to measure customer concentration in K1M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.