Worked from home
49.3%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Ontario postal region
K1H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ottawa.
AudienceScoutK1H · OttawaLoading the K1H boundary…
Selected postal region
Market profile
A market of 16,306 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1H different from the typical Canadian postal region.
Population16,306
Households7,005
Median income$103,000
Average age43.7
K1H market summary
What distinguishes this postal-region audience
K1H represents 16,306 residents and 7,005 households in Ottawa. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 49.3%, or 25.5 percentage points above the benchmark. Bachelor's degree or higher is 51.5%, 25.0 percentage points above the benchmark.
For campaign planning, these patterns give K1H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ottawa.
Audience matching
Find more regions that resemble K1H
To find regions with a profile similar to K1H, begin with university education near 51.5% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1H and the Canadian postal-region benchmark.
Bachelor's degree or higher
51.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$103,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
62.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How K1H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $103,000 | $85,788 | 20.1% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 62.5% | 66.5% | 4.0 percentage points below |
| One-person households | 31.9% | 29.4% | 2.5 percentage points above |
| Families with children | 33.3% | 34.0% | 0.7 percentage points below |
| Bachelor's degree or higher | 51.5% | 26.5% | 25.0 percentage points above |
| Immigrant population | 23.0% | 22.9% | 0.1 percentage points above |
| Worked from home | 49.3% | 23.8% | 25.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 162 local facility records with K1H. Recreation is the largest represented category with 141 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care12
Culture and art4
Recreation141
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,694 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,334YouTube estimate · 63.1%
10,694Facebook estimate · 81.0%
6,677Instagram estimate · 50.6%
3,384TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest K1H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 49.3%25.5 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 51.5%25.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $103,00020.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Ottawa postal regions
These regions share the Ottawa postal community and are ordered by population similarity to K1H.
K1H audience questions
Using this postal-region profile
How large is the audience in K1H?
K1H represents 16,306 residents and 7,005 households in Ottawa. The average household size is 2.3 people.
What demographic characteristics stand out in K1H?
Worked from home is 49.3%, 25.5 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 51.5%, 25.0 percentage points above the Canadian postal-region benchmark; Median household income is $103,000, 20.1% above the Canadian postal-region benchmark.
How does K1H compare with another postal region?
K2A is one useful Ottawa postal-region comparison because its population is similar to K1H. It has 1.9% higher median income · 1.8 years older on average.
How can I find other regions that match the K1H audience?
To find regions with a profile similar to K1H, begin with university education near 51.5% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1H?
Import postal codes to measure customer concentration in K1H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.