Single-detached homes
13.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
K1L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ottawa.
AudienceScoutK1L · OttawaLoading the K1L boundary…
Selected postal region
Market profile
A market of 18,213 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1L different from the typical Canadian postal region.
Population18,213
Households9,705
Median income$63,200
Average age43.2
K1L market summary
What distinguishes this postal-region audience
K1L represents 18,213 residents and 9,705 households in Ottawa. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 13.2%, or 39.4 percentage points below the benchmark. Owner households is 32.9%, 33.6 percentage points below the benchmark.
For campaign planning, these patterns give K1L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ottawa.
Audience matching
Find more regions that resemble K1L
To find regions with a profile similar to K1L, begin with home ownership near 32.9% and families with children near 19.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1L and the Canadian postal-region benchmark.
Owner households
32.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
47.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
19.2%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How K1L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,200 | $85,788 | 26.3% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 32.9% | 66.5% | 33.6 percentage points below |
| One-person households | 47.2% | 29.4% | 17.9 percentage points above |
| Families with children | 19.2% | 34.0% | 14.8 percentage points below |
| Bachelor's degree or higher | 33.8% | 26.5% | 7.3 percentage points above |
| Immigrant population | 21.6% | 22.9% | 1.3 percentage points below |
| Worked from home | 36.7% | 23.8% | 12.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 148 local facility records with K1L. Recreation is the largest represented category with 132 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care5
Culture and art5
Recreation132
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,643 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,126YouTube estimate · 65.5%
12,643Facebook estimate · 81.8%
8,155Instagram estimate · 52.8%
4,175TikTok estimate · 27.0%
Practical campaign implications
Turn the strongest K1L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 13.2%39.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 32.9%33.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 47.2%17.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Ottawa postal regions
These regions share the Ottawa postal community and are ordered by population similarity to K1L.
K1L audience questions
Using this postal-region profile
How large is the audience in K1L?
K1L represents 18,213 residents and 9,705 households in Ottawa. The average household size is 1.8 people.
What demographic characteristics stand out in K1L?
Single-detached homes is 13.2%, 39.4 percentage points below the Canadian postal-region benchmark; Owner households is 32.9%, 33.6 percentage points below the Canadian postal-region benchmark; One-person households is 47.2%, 17.9 percentage points above the Canadian postal-region benchmark.
How does K1L compare with another postal region?
K2P is one useful Ottawa postal-region comparison because its population is similar to K1L. It has 5.2% higher median income · 2.9 years younger on average.
How can I find other regions that match the K1L audience?
To find regions with a profile similar to K1L, begin with home ownership near 32.9% and families with children near 19.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1L?
Import postal codes to measure customer concentration in K1L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.