Bachelor's degree or higher
64.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Ontario postal region
K1S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ottawa.
AudienceScoutK1S · OttawaLoading the K1S boundary…
Selected postal region
Market profile
A market of 31,257 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1S different from the typical Canadian postal region.
Population31,257
Households14,390
Median income$106,000
Average age41.3
K1S market summary
What distinguishes this postal-region audience
K1S represents 31,257 residents and 14,390 households in Ottawa. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 64.4%, or 37.9 percentage points above the benchmark. Worked from home is 54.7%, 30.9 percentage points above the benchmark.
For campaign planning, these patterns give K1S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ottawa.
Audience matching
Find more regions that resemble K1S
To find regions with a profile similar to K1S, begin with university education near 64.4% and home ownership near 51.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1S and the Canadian postal-region benchmark.
Worked from home
54.7%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Single-detached homes
29.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
51.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How K1S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $106,000 | $85,788 | 23.6% above |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 51.3% | 66.5% | 15.2 percentage points below |
| One-person households | 35.4% | 29.4% | 6.0 percentage points above |
| Families with children | 26.6% | 34.0% | 7.4 percentage points below |
| Bachelor's degree or higher | 64.4% | 26.5% | 37.9 percentage points above |
| Immigrant population | 18.2% | 22.9% | 4.7 percentage points below |
| Worked from home | 54.7% | 23.8% | 30.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 375 local facility records with K1S. Recreation is the largest represented category with 330 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care8
Culture and art23
Recreation330
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,152 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,081YouTube estimate · 66.1%
21,152Facebook estimate · 81.9%
14,022Instagram estimate · 54.3%
7,640TikTok estimate · 29.6%
Practical campaign implications
Turn the strongest K1S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 64.4%37.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 54.7%30.9 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Single-detached homes: 29.9%22.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Ottawa postal regions
These regions share the Ottawa postal community and are ordered by population similarity to K1S.
K1S audience questions
Using this postal-region profile
How large is the audience in K1S?
K1S represents 31,257 residents and 14,390 households in Ottawa. The average household size is 2.1 people.
What demographic characteristics stand out in K1S?
Bachelor's degree or higher is 64.4%, 37.9 percentage points above the Canadian postal-region benchmark; Worked from home is 54.7%, 30.9 percentage points above the Canadian postal-region benchmark; Single-detached homes is 29.9%, 22.7 percentage points below the Canadian postal-region benchmark.
How does K1S compare with another postal region?
K1K is one useful Ottawa postal-region comparison because its population is similar to K1S. It has 30.7% lower median income · 1.6 years older on average.
How can I find other regions that match the K1S audience?
To find regions with a profile similar to K1S, begin with university education near 64.4% and home ownership near 51.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1S?
Import postal codes to measure customer concentration in K1S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.