Single-detached homes
4.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
K1N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ottawa.
AudienceScoutK1N · OttawaLoading the K1N boundary…
Selected postal region
Market profile
A market of 26,639 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1N different from the typical Canadian postal region.
Population26,639
Households14,475
Median income$64,000
Average age39.7
K1N market summary
What distinguishes this postal-region audience
K1N represents 26,639 residents and 14,475 households in Ottawa. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 4.1%, or 48.5 percentage points below the benchmark. Owner households is 24.1%, 42.4 percentage points below the benchmark.
For campaign planning, these patterns give K1N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ottawa.
Audience matching
Find more regions that resemble K1N
To find regions with a profile similar to K1N, begin with home ownership near 24.1% and university education near 50.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1N and the Canadian postal-region benchmark.
Owner households
24.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
48.6%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Bachelor's degree or higher
50.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How K1N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,000 | $85,788 | 25.4% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 24.1% | 66.5% | 42.4 percentage points below |
| One-person households | 52.5% | 29.4% | 23.1 percentage points above |
| Families with children | 14.9% | 34.0% | 19.1 percentage points below |
| Bachelor's degree or higher | 50.8% | 26.5% | 24.3 percentage points above |
| Immigrant population | 25.1% | 22.9% | 2.2 percentage points above |
| Worked from home | 48.6% | 23.8% | 24.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 412 local facility records with K1N. Recreation is the largest represented category with 320 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care14
Culture and art65
Recreation320
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,678 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,661YouTube estimate · 69.5%
18,678Facebook estimate · 82.8%
13,162Instagram estimate · 58.4%
7,646TikTok estimate · 33.9%
Practical campaign implications
Turn the strongest K1N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 4.1%48.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 24.1%42.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Worked from home: 48.6%24.8 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Ottawa postal regions
These regions share the Ottawa postal community and are ordered by population similarity to K1N.
K1N audience questions
Using this postal-region profile
How large is the audience in K1N?
K1N represents 26,639 residents and 14,475 households in Ottawa. The average household size is 1.8 people.
What demographic characteristics stand out in K1N?
Single-detached homes is 4.1%, 48.5 percentage points below the Canadian postal-region benchmark; Owner households is 24.1%, 42.4 percentage points below the Canadian postal-region benchmark; Worked from home is 48.6%, 24.8 percentage points above the Canadian postal-region benchmark.
How does K1N compare with another postal region?
K2C is one useful Ottawa postal-region comparison because its population is similar to K1N. It has 34.4% higher median income · 1.8 years older on average.
How can I find other regions that match the K1N audience?
To find regions with a profile similar to K1N, begin with home ownership near 24.1% and university education near 50.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1N?
Import postal codes to measure customer concentration in K1N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.