Single-detached homes
22.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
K1Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ottawa.
AudienceScoutK1Z · OttawaLoading the K1Z boundary…
Selected postal region
Market profile
A market of 22,714 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1Z different from the typical Canadian postal region.
Population22,714
Households10,790
Median income$77,000
Average age40.1
K1Z market summary
What distinguishes this postal-region audience
K1Z represents 22,714 residents and 10,790 households in Ottawa. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 22.5%, or 30.1 percentage points below the benchmark. Owner households is 37.4%, 29.1 percentage points below the benchmark.
For campaign planning, these patterns give K1Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ottawa.
Audience matching
Find more regions that resemble K1Z
To find regions with a profile similar to K1Z, begin with home ownership near 37.4% and university education near 43.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1Z and the Canadian postal-region benchmark.
Owner households
37.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
45.7%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Bachelor's degree or higher
43.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How K1Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,000 | $85,788 | 10.2% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 37.4% | 66.5% | 29.1 percentage points below |
| One-person households | 42.4% | 29.4% | 13.0 percentage points above |
| Families with children | 27.5% | 34.0% | 6.5 percentage points below |
| Bachelor's degree or higher | 43.7% | 26.5% | 17.2 percentage points above |
| Immigrant population | 25.2% | 22.9% | 2.3 percentage points above |
| Worked from home | 45.7% | 23.8% | 21.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 249 local facility records with K1Z. Recreation is the largest represented category with 228 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care5
Culture and art3
Recreation228
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,996 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,111YouTube estimate · 66.3%
14,996Facebook estimate · 82.1%
9,788Instagram estimate · 53.6%
5,061TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest K1Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 22.5%30.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 37.4%29.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Worked from home: 45.7%21.9 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Ottawa postal regions
These regions share the Ottawa postal community and are ordered by population similarity to K1Z.
K1Z audience questions
Using this postal-region profile
How large is the audience in K1Z?
K1Z represents 22,714 residents and 10,790 households in Ottawa. The average household size is 2.1 people.
What demographic characteristics stand out in K1Z?
Single-detached homes is 22.5%, 30.1 percentage points below the Canadian postal-region benchmark; Owner households is 37.4%, 29.1 percentage points below the Canadian postal-region benchmark; Worked from home is 45.7%, 21.9 percentage points above the Canadian postal-region benchmark.
How does K1Z compare with another postal region?
K1Y is one useful Ottawa postal-region comparison because its population is similar to K1Z. It has 28.6% higher median income · 1.4 years older on average.
How can I find other regions that match the K1Z audience?
To find regions with a profile similar to K1Z, begin with home ownership near 37.4% and university education near 43.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1Z?
Import postal codes to measure customer concentration in K1Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.