Immigrant population
8.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Ontario postal region
K9H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Peterborough.
AudienceScoutK9H · PeterboroughLoading the K9H boundary…
Selected postal region
Market profile
A market of 29,704 people
Size the opportunity, understand its household composition, and identify the local patterns that make K9H different from the typical Canadian postal region.
Population29,704
Households13,455
Median income$64,000
Average age43.9
K9H market summary
What distinguishes this postal-region audience
K9H represents 29,704 residents and 13,455 households in Peterborough. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 8.8%, or 14.1 percentage points below the benchmark. Owner households is 52.8%, 13.7 percentage points below the benchmark.
For campaign planning, these patterns give K9H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Peterborough.
Audience matching
Find more regions that resemble K9H
To find regions with a profile similar to K9H, begin with home ownership near 52.8% and household income near $64,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K9H and the Canadian postal-region benchmark.
Owner households
52.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$64,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
36.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How K9H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K9H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,000 | $85,788 | 25.4% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 52.8% | 66.5% | 13.7 percentage points below |
| One-person households | 36.9% | 29.4% | 7.5 percentage points above |
| Families with children | 26.8% | 34.0% | 7.2 percentage points below |
| Bachelor's degree or higher | 24.8% | 26.5% | 1.7 percentage points below |
| Immigrant population | 8.8% | 22.9% | 14.1 percentage points below |
| Worked from home | 21.5% | 23.8% | 2.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 176 local facility records with K9H. Recreation is the largest represented category with 144 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care15
Culture and art2
Recreation144
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,909 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,730YouTube estimate · 64.3%
19,909Facebook estimate · 81.3%
12,715Instagram estimate · 52.0%
6,621TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest K9H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 8.8%14.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 52.8%13.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $64,00025.4% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Peterborough postal regions
These regions share the Peterborough postal community and are ordered by population similarity to K9H.
K9H audience questions
Using this postal-region profile
How large is the audience in K9H?
K9H represents 29,704 residents and 13,455 households in Peterborough. The average household size is 2.2 people.
What demographic characteristics stand out in K9H?
Immigrant population is 8.8%, 14.1 percentage points below the Canadian postal-region benchmark; Owner households is 52.8%, 13.7 percentage points below the Canadian postal-region benchmark; Median household income is $64,000, 25.4% below the Canadian postal-region benchmark.
How does K9H compare with another postal region?
K9J is one useful Peterborough postal-region comparison because its population is similar to K9H. It has 13.3% higher median income · 0.2 years older on average.
How can I find other regions that match the K9H audience?
To find regions with a profile similar to K9H, begin with home ownership near 52.8% and household income near $64,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K9H?
Import postal codes to measure customer concentration in K9H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.