Single-detached homes
76.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
K9L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Peterborough.
AudienceScoutK9L · PeterboroughLoading the K9L boundary…
Selected postal region
Market profile
A market of 7,813 people
Size the opportunity, understand its household composition, and identify the local patterns that make K9L different from the typical Canadian postal region.
Population7,813
Households3,000
Median income$94,000
Average age43.4
K9L market summary
What distinguishes this postal-region audience
K9L represents 7,813 residents and 3,000 households in Peterborough. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 76.2%, or 23.6 percentage points above the benchmark. Owner households is 81.6%, 15.1 percentage points above the benchmark.
For campaign planning, these patterns give K9L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Peterborough.
Audience matching
Find more regions that resemble K9L
To find regions with a profile similar to K9L, begin with home ownership near 81.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K9L and the Canadian postal-region benchmark.
Owner households
81.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
11.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
One-person households
20.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How K9L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K9L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $94,000 | $85,788 | 9.6% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 81.6% | 66.5% | 15.1 percentage points above |
| One-person households | 20.5% | 29.4% | 8.9 percentage points below |
| Families with children | 36.0% | 34.0% | 2.0 percentage points above |
| Bachelor's degree or higher | 25.4% | 26.5% | 1.1 percentage points below |
| Immigrant population | 11.6% | 22.9% | 11.3 percentage points below |
| Worked from home | 22.5% | 23.8% | 1.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 84 local facility records with K9L. Recreation is the largest represented category with 81 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art1
Recreation81
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,057 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,928YouTube estimate · 62.9%
5,057Facebook estimate · 80.9%
3,143Instagram estimate · 50.3%
1,586TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest K9L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 76.2%23.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 81.6%15.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 11.6%11.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Peterborough postal regions
These regions share the Peterborough postal community and are ordered by population similarity to K9L.
K9L audience questions
Using this postal-region profile
How large is the audience in K9L?
K9L represents 7,813 residents and 3,000 households in Peterborough. The average household size is 2.6 people.
What demographic characteristics stand out in K9L?
Single-detached homes is 76.2%, 23.6 percentage points above the Canadian postal-region benchmark; Owner households is 81.6%, 15.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 11.6%, 11.3 percentage points below the Canadian postal-region benchmark.
How does K9L compare with another postal region?
K9K is one useful Peterborough postal-region comparison because its population is similar to K9L. It has 4.3% higher median income · 2.3 years older on average.
How can I find other regions that match the K9L audience?
To find regions with a profile similar to K9L, begin with home ownership near 81.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K9L?
Import postal codes to measure customer concentration in K9L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.