Immigrant population
8.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Ontario postal region
K9J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Peterborough.
AudienceScoutK9J · PeterboroughLoading the K9J boundary…
Selected postal region
Market profile
A market of 44,547 people
Size the opportunity, understand its household composition, and identify the local patterns that make K9J different from the typical Canadian postal region.
Population44,547
Households18,885
Median income$72,500
Average age44.1
K9J market summary
What distinguishes this postal-region audience
K9J represents 44,547 residents and 18,885 households in Peterborough. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 8.2%, or 14.7 percentage points below the benchmark. Single-detached homes is 61.7%, 9.1 percentage points above the benchmark.
For campaign planning, these patterns give K9J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Peterborough.
Audience matching
Find more regions that resemble K9J
To find regions with a profile similar to K9J, begin with household income near $72,500 and university education near 19.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K9J and the Canadian postal-region benchmark.
Single-detached homes
61.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$72,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
19.6%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How K9J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K9J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,500 | $85,788 | 15.5% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 62.0% | 66.5% | 4.5 percentage points below |
| One-person households | 30.7% | 29.4% | 1.3 percentage points above |
| Families with children | 30.0% | 34.0% | 4.0 percentage points below |
| Bachelor's degree or higher | 19.6% | 26.5% | 6.9 percentage points below |
| Immigrant population | 8.2% | 22.9% | 14.7 percentage points below |
| Worked from home | 19.6% | 23.8% | 4.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 194 local facility records with K9J. Recreation is the largest represented category with 148 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education28
Health care14
Culture and art4
Recreation148
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 29,486 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
23,016YouTube estimate · 63.3%
29,486Facebook estimate · 81.1%
18,413Instagram estimate · 50.6%
9,275TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest K9J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 8.2%14.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 61.7%9.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $72,50015.5% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Peterborough postal regions
These regions share the Peterborough postal community and are ordered by population similarity to K9J.
K9J audience questions
Using this postal-region profile
How large is the audience in K9J?
K9J represents 44,547 residents and 18,885 households in Peterborough. The average household size is 2.3 people.
What demographic characteristics stand out in K9J?
Immigrant population is 8.2%, 14.7 percentage points below the Canadian postal-region benchmark; Single-detached homes is 61.7%, 9.1 percentage points above the Canadian postal-region benchmark; Median household income is $72,500, 15.5% below the Canadian postal-region benchmark.
How does K9J compare with another postal region?
K9H is one useful Peterborough postal-region comparison because its population is similar to K9J. It has 11.7% lower median income · 0.2 years younger on average.
How can I find other regions that match the K9J audience?
To find regions with a profile similar to K9J, begin with household income near $72,500 and university education near 19.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K9J?
Import postal codes to measure customer concentration in K9J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.