Single-detached homes
70.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Port Hope.
AudienceScoutL1A · Port HopeLoading the L1A boundary…
Selected postal region
Market profile
A market of 15,845 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1A different from the typical Canadian postal region.
Population15,845
Households6,775
Median income$86,000
Average age47.6
L1A market summary
What distinguishes this postal-region audience
L1A represents 15,845 residents and 6,775 households in Port Hope. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 70.1%, or 17.5 percentage points above the benchmark. Immigrant population is 10.5%, 12.4 percentage points below the benchmark.
For campaign planning, these patterns give L1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Port Hope.
Audience matching
Find more regions that resemble L1A
To find regions with a profile similar to L1A, begin with home ownership near 77.1% and age 65+ share near 28.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1A and the Canadian postal-region benchmark.
Immigrant population
10.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
77.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 65+
28.6%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How L1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 77.1% | 66.5% | 10.6 percentage points above |
| One-person households | 27.7% | 29.4% | 1.7 percentage points below |
| Families with children | 31.1% | 34.0% | 2.9 percentage points below |
| Bachelor's degree or higher | 19.1% | 26.5% | 7.4 percentage points below |
| Immigrant population | 10.5% | 22.9% | 12.4 percentage points below |
| Worked from home | 21.0% | 23.8% | 2.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 51 local facility records with L1A. Recreation is the largest represented category with 31 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care8
Culture and art4
Recreation31
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,734 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,125YouTube estimate · 60.8%
10,734Facebook estimate · 80.3%
6,393Instagram estimate · 47.8%
3,058TikTok estimate · 22.9%
Practical campaign implications
Turn the strongest L1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 70.1%17.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 10.5%12.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 77.1%10.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Port Hope with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L1A audience questions
Using this postal-region profile
How large is the audience in L1A?
L1A represents 15,845 residents and 6,775 households in Port Hope. The average household size is 2.3 people.
What demographic characteristics stand out in L1A?
Single-detached homes is 70.1%, 17.5 percentage points above the Canadian postal-region benchmark; Immigrant population is 10.5%, 12.4 percentage points below the Canadian postal-region benchmark; Owner households is 77.1%, 10.6 percentage points above the Canadian postal-region benchmark.
How does L1A compare with another postal region?
L8S is one useful Ontario market comparison because its population is similar to L1A. It has 27.0% lower median income · 8.5 years younger on average.
How can I find other regions that match the L1A audience?
To find regions with a profile similar to L1A, begin with home ownership near 77.1% and age 65+ share near 28.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1A?
Import postal codes to measure customer concentration in L1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.