Bachelor's degree or higher
16.2%Use direct, practical language that demonstrates the everyday value of the offer.
Ontario postal region
L2P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Catharines.
AudienceScoutL2P · St. CatharinesLoading the L2P boundary…
Selected postal region
Market profile
A market of 15,128 people
Size the opportunity, understand its household composition, and identify the local patterns that make L2P different from the typical Canadian postal region.
Population15,128
Households6,430
Median income$71,000
Average age41.4
L2P market summary
What distinguishes this postal-region audience
L2P represents 15,128 residents and 6,430 households in St. Catharines. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 16.2%, or 10.3 percentage points below the benchmark. Median household income is $71,000, 17.2% below the benchmark.
For campaign planning, these patterns give L2P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Catharines.
Audience matching
Find more regions that resemble L2P
To find regions with a profile similar to L2P, begin with university education near 16.2% and household income near $71,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L2P and the Canadian postal-region benchmark.
Median household income
$71,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
15.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Immigrant population
18.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How L2P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L2P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,000 | $85,788 | 17.2% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 63.9% | 66.5% | 2.6 percentage points below |
| One-person households | 29.5% | 29.4% | 0.1 percentage points above |
| Families with children | 33.4% | 34.0% | 0.6 percentage points below |
| Bachelor's degree or higher | 16.2% | 26.5% | 10.3 percentage points below |
| Immigrant population | 18.9% | 22.9% | 4.0 percentage points below |
| Worked from home | 15.7% | 23.8% | 8.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 56 local facility records with L2P. Recreation is the largest represented category with 43 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care2
Culture and art3
Recreation43
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,886 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,863YouTube estimate · 64.9%
9,886Facebook estimate · 81.6%
6,334Instagram estimate · 52.3%
3,253TikTok estimate · 26.8%
Practical campaign implications
Turn the strongest L2P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 16.2%10.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Median household income: $71,00017.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 15.7%8.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other St. Catharines postal regions
These regions share the St. Catharines postal community and are ordered by population similarity to L2P.
L2P audience questions
Using this postal-region profile
How large is the audience in L2P?
L2P represents 15,128 residents and 6,430 households in St. Catharines. The average household size is 2.3 people.
What demographic characteristics stand out in L2P?
Bachelor's degree or higher is 16.2%, 10.3 percentage points below the Canadian postal-region benchmark; Median household income is $71,000, 17.2% below the Canadian postal-region benchmark; Worked from home is 15.7%, 8.1 percentage points below the Canadian postal-region benchmark.
How does L2P compare with another postal region?
L2T is one useful St. Catharines postal-region comparison because its population is similar to L2P. It has 4.9% higher median income · 2.4 years older on average.
How can I find other regions that match the L2P audience?
To find regions with a profile similar to L2P, begin with university education near 16.2% and household income near $71,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L2P?
Import postal codes to measure customer concentration in L2P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.