Immigrant population
14.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Ontario postal region
L4M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Barrie.
AudienceScoutL4M · BarrieLoading the L4M boundary…
Selected postal region
Market profile
A market of 46,902 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4M different from the typical Canadian postal region.
Population46,902
Households18,400
Median income$87,000
Average age40.2
L4M market summary
What distinguishes this postal-region audience
L4M represents 46,902 residents and 18,400 households in Barrie. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 14.9%, or 8.0 percentage points below the benchmark. Owner households is 61.9%, 4.6 percentage points below the benchmark.
For campaign planning, these patterns give L4M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Barrie.
Audience matching
Find more regions that resemble L4M
To find regions with a profile similar to L4M, begin with home ownership near 61.9% and university education near 22.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4M and the Canadian postal-region benchmark.
Owner households
61.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
22.4%Use direct, practical language that demonstrates the everyday value of the offer.
Population age 15–29
21.9%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How L4M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $87,000 | $85,788 | 1.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 61.9% | 66.5% | 4.6 percentage points below |
| One-person households | 27.3% | 29.4% | 2.1 percentage points below |
| Families with children | 34.2% | 34.0% | 0.2 percentage points above |
| Bachelor's degree or higher | 22.4% | 26.5% | 4.1 percentage points below |
| Immigrant population | 14.9% | 22.9% | 8.0 percentage points below |
| Worked from home | 20.6% | 23.8% | 3.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 652 local facility records with L4M. Recreation is the largest represented category with 615 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care11
Culture and art4
Recreation615
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 30,682 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,755YouTube estimate · 66.1%
30,682Facebook estimate · 82.0%
20,143Instagram estimate · 53.8%
10,661TikTok estimate · 28.5%
Practical campaign implications
Turn the strongest L4M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 14.9%8.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 61.9%4.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 22.4%4.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Barrie postal regions
These regions share the Barrie postal community and are ordered by population similarity to L4M.
L4M audience questions
Using this postal-region profile
How large is the audience in L4M?
L4M represents 46,902 residents and 18,400 households in Barrie. The average household size is 2.5 people.
What demographic characteristics stand out in L4M?
Immigrant population is 14.9%, 8.0 percentage points below the Canadian postal-region benchmark; Owner households is 61.9%, 4.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 22.4%, 4.1 percentage points below the Canadian postal-region benchmark.
How does L4M compare with another postal region?
L9J is one useful Barrie postal-region comparison because its population is similar to L4M. It has 3.4% lower median income · 0.6 years older on average.
How can I find other regions that match the L4M audience?
To find regions with a profile similar to L4M, begin with home ownership near 61.9% and university education near 22.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4M?
Import postal codes to measure customer concentration in L4M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.