Single-detached homes
27.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
L9J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Barrie.
AudienceScoutL9J · BarrieLoading the L9J boundary…
Selected postal region
Market profile
A market of 2,272 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9J different from the typical Canadian postal region.
Population2,272
Households1,060
Median income$84,000
Average age40.8
L9J market summary
What distinguishes this postal-region audience
L9J represents 2,272 residents and 1,060 households in Barrie. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 27.8%, or 24.8 percentage points below the benchmark. Families with children is 23.1%, 10.9 percentage points below the benchmark.
For campaign planning, these patterns give L9J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Barrie.
Audience matching
Find more regions that resemble L9J
To find regions with a profile similar to L9J, begin with families with children near 23.1% and university education near 20.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9J and the Canadian postal-region benchmark.
Families with children
23.1%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Average household size
2.1 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Bachelor's degree or higher
20.2%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How L9J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 63.7% | 66.5% | 2.8 percentage points below |
| One-person households | 35.4% | 29.4% | 6.0 percentage points above |
| Families with children | 23.1% | 34.0% | 10.9 percentage points below |
| Bachelor's degree or higher | 20.2% | 26.5% | 6.3 percentage points below |
| Immigrant population | 27.9% | 22.9% | 5.0 percentage points above |
| Worked from home | 24.9% | 23.8% | 1.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with L9J. Recreation is the largest represented category with 33 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education0
Health care0
Culture and art0
Recreation33
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 1,524 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,242YouTube estimate · 67.0%
1,524Facebook estimate · 82.3%
1,011Instagram estimate · 54.6%
535TikTok estimate · 28.9%
Practical campaign implications
Turn the strongest L9J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 27.8%24.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Families with children: 23.1%10.9 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
- Average household size: 2.1 people13.6% below the Canadian benchmark
Consider individual plans, convenience, compact offers, and creative designed for smaller households.
Related market context
Compare other Barrie postal regions
These regions share the Barrie postal community and are ordered by population similarity to L9J.
L9J audience questions
Using this postal-region profile
How large is the audience in L9J?
L9J represents 2,272 residents and 1,060 households in Barrie. The average household size is 2.1 people.
What demographic characteristics stand out in L9J?
Single-detached homes is 27.8%, 24.8 percentage points below the Canadian postal-region benchmark; Families with children is 23.1%, 10.9 percentage points below the Canadian postal-region benchmark; Average household size is 2.1 people, 13.6% below the Canadian postal-region benchmark.
How does L9J compare with another postal region?
L4M is one useful Barrie postal-region comparison because its population is similar to L9J. It has 3.6% higher median income · 0.6 years younger on average.
How can I find other regions that match the L9J audience?
To find regions with a profile similar to L9J, begin with families with children near 23.1% and university education near 20.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9J?
Import postal codes to measure customer concentration in L9J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.