Single-detached homes
60.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L4N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Barrie.
AudienceScoutL4N · BarrieLoading the L4N boundary…
Selected postal region
Market profile
A market of 100,835 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4N different from the typical Canadian postal region.
Population100,835
Households36,750
Median income$97,000
Average age40.3
L4N market summary
What distinguishes this postal-region audience
L4N represents 100,835 residents and 36,750 households in Barrie. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 60.9%, or 8.3 percentage points above the benchmark. One-person households is 22.0%, 7.4 percentage points below the benchmark.
For campaign planning, these patterns give L4N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Barrie.
Audience matching
Find more regions that resemble L4N
To find regions with a profile similar to L4N, begin with families with children near 41.2% and university education near 19.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4N and the Canadian postal-region benchmark.
One-person households
22.0%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Families with children
41.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Bachelor's degree or higher
19.9%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How L4N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $97,000 | $85,788 | 13.1% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 71.2% | 66.5% | 4.7 percentage points above |
| One-person households | 22.0% | 29.4% | 7.4 percentage points below |
| Families with children | 41.2% | 34.0% | 7.2 percentage points above |
| Bachelor's degree or higher | 19.9% | 26.5% | 6.6 percentage points below |
| Immigrant population | 17.5% | 22.9% | 5.4 percentage points below |
| Worked from home | 21.8% | 23.8% | 2.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 2,324 local facility records with L4N. Recreation is the largest represented category with 2,253 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education43
Health care26
Culture and art2
Recreation2,253
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 65,007 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
51,835YouTube estimate · 65.1%
65,007Facebook estimate · 81.7%
41,830Instagram estimate · 52.6%
21,592TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest L4N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 60.9%8.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- One-person households: 22.0%7.4 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
- Families with children: 41.2%7.2 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Barrie postal regions
These regions share the Barrie postal community and are ordered by population similarity to L4N.
L4N audience questions
Using this postal-region profile
How large is the audience in L4N?
L4N represents 100,835 residents and 36,750 households in Barrie. The average household size is 2.7 people.
What demographic characteristics stand out in L4N?
Single-detached homes is 60.9%, 8.3 percentage points above the Canadian postal-region benchmark; One-person households is 22.0%, 7.4 percentage points below the Canadian postal-region benchmark; Families with children is 41.2%, 7.2 percentage points above the Canadian postal-region benchmark.
How does L4N compare with another postal region?
L4M is one useful Barrie postal-region comparison because its population is similar to L4N. It has 10.3% lower median income · 0.1 years younger on average.
How can I find other regions that match the L4N audience?
To find regions with a profile similar to L4N, begin with families with children near 41.2% and university education near 19.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4N?
Import postal codes to measure customer concentration in L4N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.