Immigrant population
48.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L4Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mississauga.
AudienceScoutL4Y · MississaugaLoading the L4Y boundary…
Selected postal region
Market profile
A market of 23,490 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4Y different from the typical Canadian postal region.
Population23,490
Households8,865
Median income$89,000
Average age44.1
L4Y market summary
What distinguishes this postal-region audience
L4Y represents 23,490 residents and 8,865 households in Mississauga. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 48.1%, or 25.2 percentage points above the benchmark. Single-detached homes is 33.7%, 18.9 percentage points below the benchmark.
For campaign planning, these patterns give L4Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mississauga.
Audience matching
Find more regions that resemble L4Y
To find regions with a profile similar to L4Y, begin with families with children near 41.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4Y and the Canadian postal-region benchmark.
Single-detached homes
33.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Families with children
41.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Worked from home
29.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How L4Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 67.9% | 66.5% | 1.4 percentage points above |
| One-person households | 24.5% | 29.4% | 4.9 percentage points below |
| Families with children | 41.7% | 34.0% | 7.7 percentage points above |
| Bachelor's degree or higher | 29.8% | 26.5% | 3.3 percentage points above |
| Immigrant population | 48.1% | 22.9% | 25.2 percentage points above |
| Worked from home | 29.5% | 23.8% | 5.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 291 local facility records with L4Y. Recreation is the largest represented category with 273 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care3
Culture and art3
Recreation273
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,457 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,956YouTube estimate · 62.5%
15,457Facebook estimate · 80.9%
9,506Instagram estimate · 49.7%
4,695TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest L4Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 48.1%25.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 33.7%18.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Families with children: 41.7%7.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Mississauga postal regions
These regions share the Mississauga postal community and are ordered by population similarity to L4Y.
L4Y audience questions
Using this postal-region profile
How large is the audience in L4Y?
L4Y represents 23,490 residents and 8,865 households in Mississauga. The average household size is 2.6 people.
What demographic characteristics stand out in L4Y?
Immigrant population is 48.1%, 25.2 percentage points above the Canadian postal-region benchmark; Single-detached homes is 33.7%, 18.9 percentage points below the Canadian postal-region benchmark; Families with children is 41.7%, 7.7 percentage points above the Canadian postal-region benchmark.
How does L4Y compare with another postal region?
L5W is one useful Mississauga postal-region comparison because its population is similar to L4Y. It has 59.6% higher median income · 6.3 years younger on average.
How can I find other regions that match the L4Y audience?
To find regions with a profile similar to L4Y, begin with families with children near 41.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4Y?
Import postal codes to measure customer concentration in L4Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.