Immigrant population
51.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L4W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mississauga.
AudienceScoutL4W · MississaugaLoading the L4W boundary…
Selected postal region
Market profile
A market of 19,744 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4W different from the typical Canadian postal region.
Population19,744
Households7,150
Median income$105,000
Average age46.9
L4W market summary
What distinguishes this postal-region audience
L4W represents 19,744 residents and 7,150 households in Mississauga. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 51.9%, or 29.0 percentage points above the benchmark. Owner households is 78.0%, 11.5 percentage points above the benchmark.
For campaign planning, these patterns give L4W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mississauga.
Audience matching
Find more regions that resemble L4W
To find regions with a profile similar to L4W, begin with home ownership near 78.0% and household income near $105,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4W and the Canadian postal-region benchmark.
Owner households
78.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$105,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Worked from home
33.2%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How L4W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $105,000 | $85,788 | 22.4% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 78.0% | 66.5% | 11.5 percentage points above |
| One-person households | 20.3% | 29.4% | 9.1 percentage points below |
| Families with children | 42.2% | 34.0% | 8.2 percentage points above |
| Bachelor's degree or higher | 33.2% | 26.5% | 6.7 percentage points above |
| Immigrant population | 51.9% | 22.9% | 29.0 percentage points above |
| Worked from home | 33.2% | 23.8% | 9.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 462 local facility records with L4W. Recreation is the largest represented category with 445 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care5
Culture and art1
Recreation445
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,429 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,246YouTube estimate · 61.4%
13,429Facebook estimate · 80.5%
8,113Instagram estimate · 48.6%
3,964TikTok estimate · 23.8%
Practical campaign implications
Turn the strongest L4W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 51.9%29.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 78.0%11.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $105,00022.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Mississauga postal regions
These regions share the Mississauga postal community and are ordered by population similarity to L4W.
L4W audience questions
Using this postal-region profile
How large is the audience in L4W?
L4W represents 19,744 residents and 7,150 households in Mississauga. The average household size is 2.7 people.
What demographic characteristics stand out in L4W?
Immigrant population is 51.9%, 29.0 percentage points above the Canadian postal-region benchmark; Owner households is 78.0%, 11.5 percentage points above the Canadian postal-region benchmark; Median household income is $105,000, 22.4% above the Canadian postal-region benchmark.
How does L4W compare with another postal region?
L5G is one useful Mississauga postal-region comparison because its population is similar to L4W. It has 9.5% lower median income · 3.2 years younger on average.
How can I find other regions that match the L4W audience?
To find regions with a profile similar to L4W, begin with home ownership near 78.0% and household income near $105,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4W?
Import postal codes to measure customer concentration in L4W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.