Immigrant population
58.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L5W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mississauga.
AudienceScoutL5W · MississaugaLoading the L5W boundary…
Selected postal region
Market profile
A market of 24,145 people
Size the opportunity, understand its household composition, and identify the local patterns that make L5W different from the typical Canadian postal region.
Population24,145
Households6,305
Median income$142,000
Average age37.8
L5W market summary
What distinguishes this postal-region audience
L5W represents 24,145 residents and 6,305 households in Mississauga. Its average household contains 3.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 58.0%, or 35.1 percentage points above the benchmark. Median household income is $142,000, 65.5% above the benchmark.
For campaign planning, these patterns give L5W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mississauga.
Audience matching
Find more regions that resemble L5W
To find regions with a profile similar to L5W, begin with household income near $142,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L5W and the Canadian postal-region benchmark.
Median household income
$142,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Average household size
3.8 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
One-person households
5.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L5W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L5W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $142,000 | $85,788 | 65.5% above |
| Average household size | 3.8 people | 2.4 people | 56.4% above |
| Owner households | 89.6% | 66.5% | 23.1 percentage points above |
| One-person households | 5.9% | 29.4% | 23.5 percentage points below |
| Families with children | 57.4% | 34.0% | 23.4 percentage points above |
| Bachelor's degree or higher | 41.0% | 26.5% | 14.5 percentage points above |
| Immigrant population | 58.0% | 22.9% | 35.1 percentage points above |
| Worked from home | 32.5% | 23.8% | 8.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 343 local facility records with L5W. Recreation is the largest represented category with 332 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care1
Culture and art1
Recreation332
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,538 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,590YouTube estimate · 66.4%
15,538Facebook estimate · 82.0%
10,352Instagram estimate · 54.6%
5,666TikTok estimate · 29.9%
Practical campaign implications
Turn the strongest L5W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 58.0%35.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Median household income: $142,00065.5% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Average household size: 3.8 people56.4% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other Mississauga postal regions
These regions share the Mississauga postal community and are ordered by population similarity to L5W.
L5W audience questions
Using this postal-region profile
How large is the audience in L5W?
L5W represents 24,145 residents and 6,305 households in Mississauga. The average household size is 3.8 people.
What demographic characteristics stand out in L5W?
Immigrant population is 58.0%, 35.1 percentage points above the Canadian postal-region benchmark; Median household income is $142,000, 65.5% above the Canadian postal-region benchmark; Average household size is 3.8 people, 56.4% above the Canadian postal-region benchmark.
How does L5W compare with another postal region?
L4Y is one useful Mississauga postal-region comparison because its population is similar to L5W. It has 37.3% lower median income · 6.3 years older on average.
How can I find other regions that match the L5W audience?
To find regions with a profile similar to L5W, begin with household income near $142,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L5W?
Import postal codes to measure customer concentration in L5W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.