Owner households
74.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Ontario postal region
N1E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Guelph.
AudienceScoutN1E · GuelphLoading the N1E boundary…
Selected postal region
Market profile
A market of 44,799 people
Size the opportunity, understand its household composition, and identify the local patterns that make N1E different from the typical Canadian postal region.
Population44,799
Households17,510
Median income$96,000
Average age39.7
N1E market summary
What distinguishes this postal-region audience
N1E represents 44,799 residents and 17,510 households in Guelph. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 74.0%, or 7.5 percentage points above the benchmark. Median household income is $96,000, 11.9% above the benchmark.
For campaign planning, these patterns give N1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Guelph.
Audience matching
Find more regions that resemble N1E
To find regions with a profile similar to N1E, begin with home ownership near 74.0% and household income near $96,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N1E and the Canadian postal-region benchmark.
Median household income
$96,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
39.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Single-detached homes
56.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How N1E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N1E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 74.0% | 66.5% | 7.5 percentage points above |
| One-person households | 26.2% | 29.4% | 3.2 percentage points below |
| Families with children | 39.1% | 34.0% | 5.1 percentage points above |
| Bachelor's degree or higher | 30.0% | 26.5% | 3.5 percentage points above |
| Immigrant population | 19.0% | 22.9% | 3.9 percentage points below |
| Worked from home | 25.0% | 23.8% | 1.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 85 local facility records with N1E. Recreation is the largest represented category with 60 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care5
Culture and art1
Recreation60
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 28,747 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
23,146YouTube estimate · 66.1%
28,747Facebook estimate · 82.0%
18,624Instagram estimate · 53.1%
9,489TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest N1E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 74.0%7.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $96,00011.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Families with children: 39.1%5.1 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Guelph postal regions
These regions share the Guelph postal community and are ordered by population similarity to N1E.
N1E audience questions
Using this postal-region profile
How large is the audience in N1E?
N1E represents 44,799 residents and 17,510 households in Guelph. The average household size is 2.5 people.
What demographic characteristics stand out in N1E?
Owner households is 74.0%, 7.5 percentage points above the Canadian postal-region benchmark; Median household income is $96,000, 11.9% above the Canadian postal-region benchmark; Families with children is 39.1%, 5.1 percentage points above the Canadian postal-region benchmark.
How does N1E compare with another postal region?
N1H is one useful Guelph postal-region comparison because its population is similar to N1E. It has 19.8% lower median income · 2.6 years older on average.
How can I find other regions that match the N1E audience?
To find regions with a profile similar to N1E, begin with home ownership near 74.0% and household income near $96,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N1E?
Import postal codes to measure customer concentration in N1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.