Bachelor's degree or higher
41.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Ontario postal region
N1G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Guelph.
AudienceScoutN1G · GuelphLoading the N1G boundary…
Selected postal region
Market profile
A market of 29,688 people
Size the opportunity, understand its household composition, and identify the local patterns that make N1G different from the typical Canadian postal region.
Population29,688
Households11,515
Median income$98,000
Average age40.7
N1G market summary
What distinguishes this postal-region audience
N1G represents 29,688 residents and 11,515 households in Guelph. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 41.0%, or 14.5 percentage points above the benchmark. Population age 15–29 is 25.7%, 7.8 percentage points above the benchmark.
For campaign planning, these patterns give N1G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Guelph.
Audience matching
Find more regions that resemble N1G
To find regions with a profile similar to N1G, begin with university education near 41.0% and age 15–29 share near 25.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N1G and the Canadian postal-region benchmark.
Population age 15–29
25.7%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Median household income
$98,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Worked from home
29.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How N1G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N1G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $98,000 | $85,788 | 14.2% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 65.4% | 66.5% | 1.1 percentage points below |
| One-person households | 24.3% | 29.4% | 5.1 percentage points below |
| Families with children | 33.9% | 34.0% | 0.1 percentage points below |
| Bachelor's degree or higher | 41.0% | 26.5% | 14.5 percentage points above |
| Immigrant population | 24.0% | 22.9% | 1.1 percentage points above |
| Worked from home | 29.4% | 23.8% | 5.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 63 local facility records with N1G. Recreation is the largest represented category with 36 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care6
Culture and art6
Recreation36
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,524 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,767YouTube estimate · 66.1%
19,524Facebook estimate · 81.8%
12,970Instagram estimate · 54.4%
7,116TikTok estimate · 29.8%
Practical campaign implications
Turn the strongest N1G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 41.0%14.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Population age 15–29: 25.7%7.8 percentage points above the Canadian benchmark
Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
- Median household income: $98,00014.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Guelph postal regions
These regions share the Guelph postal community and are ordered by population similarity to N1G.
N1G audience questions
Using this postal-region profile
How large is the audience in N1G?
N1G represents 29,688 residents and 11,515 households in Guelph. The average household size is 2.6 people.
What demographic characteristics stand out in N1G?
Bachelor's degree or higher is 41.0%, 14.5 percentage points above the Canadian postal-region benchmark; Population age 15–29 is 25.7%, 7.8 percentage points above the Canadian postal-region benchmark; Median household income is $98,000, 14.2% above the Canadian postal-region benchmark.
How does N1G compare with another postal region?
N1L is one useful Guelph postal-region comparison because its population is similar to N1G. It has 16.3% higher median income · 3.9 years younger on average.
How can I find other regions that match the N1G audience?
To find regions with a profile similar to N1G, begin with university education near 41.0% and age 15–29 share near 25.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N1G?
Import postal codes to measure customer concentration in N1G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.