Single-detached homes
73.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N3Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Simcoe.
AudienceScoutN3Y · SimcoeLoading the N3Y boundary…
Selected postal region
Market profile
A market of 23,402 people
Size the opportunity, understand its household composition, and identify the local patterns that make N3Y different from the typical Canadian postal region.
Population23,402
Households9,920
Median income$77,500
Average age46.1
N3Y market summary
What distinguishes this postal-region audience
N3Y represents 23,402 residents and 9,920 households in Simcoe. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 73.3%, or 20.7 percentage points above the benchmark. Bachelor's degree or higher is 13.2%, 13.3 percentage points below the benchmark.
For campaign planning, these patterns give N3Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Simcoe.
Audience matching
Find more regions that resemble N3Y
To find regions with a profile similar to N3Y, begin with university education near 13.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N3Y and the Canadian postal-region benchmark.
Bachelor's degree or higher
13.2%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
10.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
14.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How N3Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N3Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,500 | $85,788 | 9.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 75.3% | 66.5% | 8.8 percentage points above |
| One-person households | 30.2% | 29.4% | 0.8 percentage points above |
| Families with children | 31.0% | 34.0% | 3.0 percentage points below |
| Bachelor's degree or higher | 13.2% | 26.5% | 13.3 percentage points below |
| Immigrant population | 10.5% | 22.9% | 12.4 percentage points below |
| Worked from home | 14.3% | 23.8% | 9.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 272 local facility records with N3Y. Recreation is the largest represented category with 246 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care12
Culture and art4
Recreation246
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,530 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,827YouTube estimate · 61.3%
15,530Facebook estimate · 80.4%
9,347Instagram estimate · 48.4%
4,537TikTok estimate · 23.5%
Practical campaign implications
Turn the strongest N3Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 73.3%20.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 13.2%13.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Immigrant population: 10.5%12.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Simcoe with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
N3Y audience questions
Using this postal-region profile
How large is the audience in N3Y?
N3Y represents 23,402 residents and 9,920 households in Simcoe. The average household size is 2.3 people.
What demographic characteristics stand out in N3Y?
Single-detached homes is 73.3%, 20.7 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 13.2%, 13.3 percentage points below the Canadian postal-region benchmark; Immigrant population is 10.5%, 12.4 percentage points below the Canadian postal-region benchmark.
How does N3Y compare with another postal region?
N8W is one useful Ontario market comparison because its population is similar to N3Y. It has 3.2% higher median income · 4.7 years younger on average.
How can I find other regions that match the N3Y audience?
To find regions with a profile similar to N3Y, begin with university education near 13.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N3Y?
Import postal codes to measure customer concentration in N3Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.