Single-detached homes
61.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N8S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Windsor.
AudienceScoutN8S · WindsorLoading the N8S boundary…
Selected postal region
Market profile
A market of 22,354 people
Size the opportunity, understand its household composition, and identify the local patterns that make N8S different from the typical Canadian postal region.
Population22,354
Households10,475
Median income$72,500
Average age45.4
N8S market summary
What distinguishes this postal-region audience
N8S represents 22,354 residents and 10,475 households in Windsor. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 61.7%, or 9.1 percentage points above the benchmark. Worked from home is 15.0%, 8.8 percentage points below the benchmark.
For campaign planning, these patterns give N8S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Windsor.
Audience matching
Find more regions that resemble N8S
To find regions with a profile similar to N8S, begin with household income near $72,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N8S and the Canadian postal-region benchmark.
Worked from home
15.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
One-person households
38.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$72,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How N8S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N8S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,500 | $85,788 | 15.5% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 63.9% | 66.5% | 2.6 percentage points below |
| One-person households | 38.1% | 29.4% | 8.8 percentage points above |
| Families with children | 29.8% | 34.0% | 4.2 percentage points below |
| Bachelor's degree or higher | 21.5% | 26.5% | 5.0 percentage points below |
| Immigrant population | 18.7% | 22.9% | 4.2 percentage points below |
| Worked from home | 15.0% | 23.8% | 8.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 90 local facility records with N8S. Recreation is the largest represented category with 81 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care0
Culture and art1
Recreation81
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,998 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,540YouTube estimate · 62.1%
14,998Facebook estimate · 80.7%
9,154Instagram estimate · 49.3%
4,490TikTok estimate · 24.2%
Practical campaign implications
Turn the strongest N8S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 61.7%9.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 15.0%8.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- One-person households: 38.1%8.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Windsor postal regions
These regions share the Windsor postal community and are ordered by population similarity to N8S.
N8S audience questions
Using this postal-region profile
How large is the audience in N8S?
N8S represents 22,354 residents and 10,475 households in Windsor. The average household size is 2.1 people.
What demographic characteristics stand out in N8S?
Single-detached homes is 61.7%, 9.1 percentage points above the Canadian postal-region benchmark; Worked from home is 15.0%, 8.8 percentage points below the Canadian postal-region benchmark; One-person households is 38.1%, 8.8 percentage points above the Canadian postal-region benchmark.
How does N8S compare with another postal region?
N9E is one useful Windsor postal-region comparison because its population is similar to N8S. It has 42.1% higher median income · 3.7 years younger on average.
How can I find other regions that match the N8S audience?
To find regions with a profile similar to N8S, begin with household income near $72,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N8S?
Import postal codes to measure customer concentration in N8S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.