Bachelor's degree or higher
12.5%Use direct, practical language that demonstrates the everyday value of the offer.
Ontario postal region
N5Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in London.
AudienceScoutN5Z · LondonLoading the N5Z boundary…
Selected postal region
Market profile
A market of 24,067 people
Size the opportunity, understand its household composition, and identify the local patterns that make N5Z different from the typical Canadian postal region.
Population24,067
Households10,535
Median income$64,500
Average age40.6
N5Z market summary
What distinguishes this postal-region audience
N5Z represents 24,067 residents and 10,535 households in London. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 12.5%, or 14.0 percentage points below the benchmark. Median household income is $64,500, 24.8% below the benchmark.
For campaign planning, these patterns give N5Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of London.
Audience matching
Find more regions that resemble N5Z
To find regions with a profile similar to N5Z, begin with university education near 12.5% and household income near $64,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N5Z and the Canadian postal-region benchmark.
Median household income
$64,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
15.2%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
61.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How N5Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N5Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 61.9% | 66.5% | 4.6 percentage points below |
| One-person households | 33.0% | 29.4% | 3.6 percentage points above |
| Families with children | 33.1% | 34.0% | 0.9 percentage points below |
| Bachelor's degree or higher | 12.5% | 26.5% | 14.0 percentage points below |
| Immigrant population | 21.7% | 22.9% | 1.2 percentage points below |
| Worked from home | 15.2% | 23.8% | 8.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 355 local facility records with N5Z. Recreation is the largest represented category with 343 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care1
Culture and art0
Recreation343
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,713 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,518YouTube estimate · 65.0%
15,713Facebook estimate · 81.7%
10,090Instagram estimate · 52.4%
5,189TikTok estimate · 27.0%
Practical campaign implications
Turn the strongest N5Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 12.5%14.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Median household income: $64,50024.8% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 15.2%8.6 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other London postal regions
These regions share the London postal community and are ordered by population similarity to N5Z.
N5Z audience questions
Using this postal-region profile
How large is the audience in N5Z?
N5Z represents 24,067 residents and 10,535 households in London. The average household size is 2.3 people.
What demographic characteristics stand out in N5Z?
Bachelor's degree or higher is 12.5%, 14.0 percentage points below the Canadian postal-region benchmark; Median household income is $64,500, 24.8% below the Canadian postal-region benchmark; Worked from home is 15.2%, 8.6 percentage points below the Canadian postal-region benchmark.
How does N5Z compare with another postal region?
N5W is one useful London postal-region comparison because its population is similar to N5Z. It has 0.0% higher median income · 1.3 years older on average.
How can I find other regions that match the N5Z audience?
To find regions with a profile similar to N5Z, begin with university education near 12.5% and household income near $64,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N5Z?
Import postal codes to measure customer concentration in N5Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.