Ontario postal region

N5A demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Stratford North.

AudienceScoutN5A · Stratford North
Loading the N5A boundary…
Postal code boundary map for N5A.

Market profile

A market of 32,898 people

Size the opportunity, understand its household composition, and identify the local patterns that make N5A different from the typical Canadian postal region.

Population32,898
Households14,550
Median income$77,000
Average age45.1

N5A market summary

What distinguishes this postal-region audience

N5A represents 32,898 residents and 14,550 households in Stratford North. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is immigrant population: 10.6%, or 12.3 percentage points below the benchmark. Population age 65+ is 24.3%, 5.3 percentage points above the benchmark.

For campaign planning, these patterns give N5A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Stratford North.

Audience matching

Find more regions that resemble N5A

To find regions with a profile similar to N5A, begin with age 65+ share near 24.3% and household income near $77,000. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between N5A and the Canadian postal-region benchmark.

12.3 percentage points below benchmark

Immigrant population

10.6%

Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

5.3 percentage points above benchmark

Population age 65+

24.3%

Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.

10.2% below benchmark

Median household income

$77,000

Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.

5.1 percentage points below benchmark

Bachelor's degree or higher

21.4%

Use direct, practical language that demonstrates the everyday value of the offer.

Detailed comparison

How N5A compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureN5ACanada FSA benchmarkDifference
Median household income$77,000$85,78810.2% below
Average household size2.2 people2.4 people9.5% below
Owner households65.5%66.5%1.0 percentage points below
One-person households33.4%29.4%4.0 percentage points above
Families with children30.4%34.0%3.6 percentage points below
Bachelor's degree or higher21.4%26.5%5.1 percentage points below
Immigrant population10.6%22.9%12.3 percentage points below
Worked from home19.9%23.8%3.9 percentage points below

Local market context

Community activity around the audience

AudienceScout connects 45 local facility records with N5A. Education is the largest represented category with 21 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education21
Health care19
Culture and art5
Recreation0

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 21,938 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

16,904YouTube estimate · 62.2%
21,938Facebook estimate · 80.8%
13,424Instagram estimate · 49.4%
6,609TikTok estimate · 24.3%

Practical campaign implications

Turn the strongest N5A signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Immigrant population: 10.6%12.3 percentage points below the Canadian benchmark

    Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

  • Population age 65+: 24.3%5.3 percentage points above the Canadian benchmark

    Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.

  • Median household income: $77,00010.2% below the Canadian benchmark

    Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.

N5A audience questions

Using this postal-region profile

How large is the audience in N5A?

N5A represents 32,898 residents and 14,550 households in Stratford North. The average household size is 2.2 people.

What demographic characteristics stand out in N5A?

Immigrant population is 10.6%, 12.3 percentage points below the Canadian postal-region benchmark; Population age 65+ is 24.3%, 5.3 percentage points above the Canadian postal-region benchmark; Median household income is $77,000, 10.2% below the Canadian postal-region benchmark.

How does N5A compare with another postal region?

N5V is one useful Ontario market comparison because its population is similar to N5A. It has 3.2% lower median income · 6.3 years younger on average.

How can I find other regions that match the N5A audience?

To find regions with a profile similar to N5A, begin with age 65+ share near 24.3% and household income near $77,000. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in N5A?

Import postal codes to measure customer concentration in N5A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.