Owner households
48.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
P3B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Greater Sudbury.
AudienceScoutP3B · Greater SudburyLoading the P3B boundary…
Selected postal region
Market profile
A market of 16,434 people
Size the opportunity, understand its household composition, and identify the local patterns that make P3B different from the typical Canadian postal region.
Population16,434
Households7,580
Median income$66,500
Average age41.2
P3B market summary
What distinguishes this postal-region audience
P3B represents 16,434 residents and 7,580 households in Greater Sudbury. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 48.6%, or 17.9 percentage points below the benchmark. Immigrant population is 6.6%, 16.3 percentage points below the benchmark.
For campaign planning, these patterns give P3B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Greater Sudbury.
Audience matching
Find more regions that resemble P3B
To find regions with a profile similar to P3B, begin with home ownership near 48.6% and household income near $66,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P3B and the Canadian postal-region benchmark.
Immigrant population
6.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$66,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Single-detached homes
42.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How P3B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P3B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,500 | $85,788 | 22.5% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 48.6% | 66.5% | 17.9 percentage points below |
| One-person households | 38.6% | 29.4% | 9.3 percentage points above |
| Families with children | 28.9% | 34.0% | 5.1 percentage points below |
| Bachelor's degree or higher | 18.2% | 26.5% | 8.3 percentage points below |
| Immigrant population | 6.6% | 22.9% | 16.3 percentage points below |
| Worked from home | 17.9% | 23.8% | 5.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 122 local facility records with P3B. Recreation is the largest represented category with 116 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care1
Culture and art0
Recreation116
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,721 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,532YouTube estimate · 64.9%
10,721Facebook estimate · 81.5%
6,914Instagram estimate · 52.6%
3,624TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest P3B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 48.6%17.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 6.6%16.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $66,50022.5% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Greater Sudbury postal regions
These regions share the Greater Sudbury postal community and are ordered by population similarity to P3B.
P3B audience questions
Using this postal-region profile
How large is the audience in P3B?
P3B represents 16,434 residents and 7,580 households in Greater Sudbury. The average household size is 2.1 people.
What demographic characteristics stand out in P3B?
Owner households is 48.6%, 17.9 percentage points below the Canadian postal-region benchmark; Immigrant population is 6.6%, 16.3 percentage points below the Canadian postal-region benchmark; Median household income is $66,500, 22.5% below the Canadian postal-region benchmark.
How does P3B compare with another postal region?
P3P is one useful Greater Sudbury postal-region comparison because its population is similar to P3B. It has 63.9% higher median income · 0.3 years younger on average.
How can I find other regions that match the P3B audience?
To find regions with a profile similar to P3B, begin with home ownership near 48.6% and household income near $66,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P3B?
Import postal codes to measure customer concentration in P3B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.