Single-detached homes
82.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
P3P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Greater Sudbury.
AudienceScoutP3P · Greater SudburyLoading the P3P boundary…
Selected postal region
Market profile
A market of 15,408 people
Size the opportunity, understand its household composition, and identify the local patterns that make P3P different from the typical Canadian postal region.
Population15,408
Households5,850
Median income$109,000
Average age40.9
P3P market summary
What distinguishes this postal-region audience
P3P represents 15,408 residents and 5,850 households in Greater Sudbury. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 82.4%, or 29.8 percentage points above the benchmark. Immigrant population is 2.2%, 20.7 percentage points below the benchmark.
For campaign planning, these patterns give P3P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Greater Sudbury.
Audience matching
Find more regions that resemble P3P
To find regions with a profile similar to P3P, begin with home ownership near 85.2% and household income near $109,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P3P and the Canadian postal-region benchmark.
Immigrant population
2.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
85.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$109,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How P3P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P3P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $109,000 | $85,788 | 27.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 85.2% | 66.5% | 18.7 percentage points above |
| One-person households | 18.2% | 29.4% | 11.2 percentage points below |
| Families with children | 42.0% | 34.0% | 8.0 percentage points above |
| Bachelor's degree or higher | 13.9% | 26.5% | 12.6 percentage points below |
| Immigrant population | 2.2% | 22.9% | 20.7 percentage points below |
| Worked from home | 18.8% | 23.8% | 5.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 77 local facility records with P3P. Recreation is the largest represented category with 68 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care0
Culture and art0
Recreation68
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,931 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,810YouTube estimate · 63.9%
9,931Facebook estimate · 81.3%
6,259Instagram estimate · 51.2%
3,166TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest P3P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 82.4%29.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 2.2%20.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 85.2%18.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Greater Sudbury postal regions
These regions share the Greater Sudbury postal community and are ordered by population similarity to P3P.
P3P audience questions
Using this postal-region profile
How large is the audience in P3P?
P3P represents 15,408 residents and 5,850 households in Greater Sudbury. The average household size is 2.6 people.
What demographic characteristics stand out in P3P?
Single-detached homes is 82.4%, 29.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 2.2%, 20.7 percentage points below the Canadian postal-region benchmark; Owner households is 85.2%, 18.7 percentage points above the Canadian postal-region benchmark.
How does P3P compare with another postal region?
P3B is one useful Greater Sudbury postal-region comparison because its population is similar to P3P. It has 39.0% lower median income · 0.3 years older on average.
How can I find other regions that match the P3P audience?
To find regions with a profile similar to P3P, begin with home ownership near 85.2% and household income near $109,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P3P?
Import postal codes to measure customer concentration in P3P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.