Immigrant population
7.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Ontario postal region
P3A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Greater Sudbury.
AudienceScoutP3A · Greater SudburyLoading the P3A boundary…
Selected postal region
Market profile
A market of 24,326 people
Size the opportunity, understand its household composition, and identify the local patterns that make P3A different from the typical Canadian postal region.
Population24,326
Households10,310
Median income$83,000
Average age44.6
P3A market summary
What distinguishes this postal-region audience
P3A represents 24,326 residents and 10,310 households in Greater Sudbury. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 7.7%, or 15.2 percentage points below the benchmark. Bachelor's degree or higher is 19.3%, 7.2 percentage points below the benchmark.
For campaign planning, these patterns give P3A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Greater Sudbury.
Audience matching
Find more regions that resemble P3A
To find regions with a profile similar to P3A, begin with university education near 19.3% and age 65+ share near 24.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P3A and the Canadian postal-region benchmark.
Bachelor's degree or higher
19.3%Use direct, practical language that demonstrates the everyday value of the offer.
Population age 65+
24.5%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Single-detached homes
56.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How P3A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P3A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $83,000 | $85,788 | 3.2% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 63.4% | 66.5% | 3.1 percentage points below |
| One-person households | 29.1% | 29.4% | 0.3 percentage points below |
| Families with children | 32.2% | 34.0% | 1.8 percentage points below |
| Bachelor's degree or higher | 19.3% | 26.5% | 7.2 percentage points below |
| Immigrant population | 7.7% | 22.9% | 15.2 percentage points below |
| Worked from home | 20.9% | 23.8% | 2.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 105 local facility records with P3A. Recreation is the largest represented category with 78 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care7
Culture and art1
Recreation78
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,124 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,526YouTube estimate · 62.8%
16,124Facebook estimate · 80.9%
10,045Instagram estimate · 50.4%
5,112TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest P3A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 7.7%15.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 19.3%7.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Population age 65+: 24.5%5.5 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Greater Sudbury postal regions
These regions share the Greater Sudbury postal community and are ordered by population similarity to P3A.
P3A audience questions
Using this postal-region profile
How large is the audience in P3A?
P3A represents 24,326 residents and 10,310 households in Greater Sudbury. The average household size is 2.3 people.
What demographic characteristics stand out in P3A?
Immigrant population is 7.7%, 15.2 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 19.3%, 7.2 percentage points below the Canadian postal-region benchmark; Population age 65+ is 24.5%, 5.5 percentage points above the Canadian postal-region benchmark.
How does P3A compare with another postal region?
P3E is one useful Greater Sudbury postal-region comparison because its population is similar to P3A. It has 2.4% higher median income · 0.5 years older on average.
How can I find other regions that match the P3A audience?
To find regions with a profile similar to P3A, begin with university education near 19.3% and age 65+ share near 24.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P3A?
Import postal codes to measure customer concentration in P3A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.