Population age 65+
40.0%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Ontario postal region
P5A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Elliot Lake.
AudienceScoutP5A · Elliot LakeLoading the P5A boundary…
Selected postal region
Market profile
A market of 11,372 people
Size the opportunity, understand its household composition, and identify the local patterns that make P5A different from the typical Canadian postal region.
Population11,372
Households5,840
Median income$50,000
Average age53.4
P5A market summary
What distinguishes this postal-region audience
P5A represents 11,372 residents and 5,840 households in Elliot Lake. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is age 65+ share: 40.0%, or 21.0 percentage points above the benchmark. Median household income is $50,000, 41.7% below the benchmark.
For campaign planning, these patterns give P5A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Elliot Lake.
Audience matching
Find more regions that resemble P5A
To find regions with a profile similar to P5A, begin with age 65+ share near 40.0% and household income near $50,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P5A and the Canadian postal-region benchmark.
Median household income
$50,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
10.6%Use direct, practical language that demonstrates the everyday value of the offer.
Families with children
18.8%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How P5A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P5A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $50,000 | $85,788 | 41.7% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 60.7% | 66.5% | 5.8 percentage points below |
| One-person households | 39.9% | 29.4% | 10.5 percentage points above |
| Families with children | 18.8% | 34.0% | 15.2 percentage points below |
| Bachelor's degree or higher | 10.6% | 26.5% | 15.9 percentage points below |
| Immigrant population | 10.5% | 22.9% | 12.4 percentage points below |
| Worked from home | 10.2% | 23.8% | 13.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with P5A. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care5
Culture and art2
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,886 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,696YouTube estimate · 57.2%
7,886Facebook estimate · 79.1%
4,384Instagram estimate · 44.0%
1,951TikTok estimate · 19.6%
Practical campaign implications
Turn the strongest P5A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Population age 65+: 40.0%21.0 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Median household income: $50,00041.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 10.6%15.9 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Elliot Lake with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
P5A audience questions
Using this postal-region profile
How large is the audience in P5A?
P5A represents 11,372 residents and 5,840 households in Elliot Lake. The average household size is 1.9 people.
What demographic characteristics stand out in P5A?
Population age 65+ is 40.0%, 21.0 percentage points above the Canadian postal-region benchmark; Median household income is $50,000, 41.7% below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.6%, 15.9 percentage points below the Canadian postal-region benchmark.
How does P5A compare with another postal region?
P0K is one useful Ontario market comparison because its population is similar to P5A. It has 50.0% higher median income · 8.1 years younger on average.
How can I find other regions that match the P5A audience?
To find regions with a profile similar to P5A, begin with age 65+ share near 40.0% and household income near $50,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P5A?
Import postal codes to measure customer concentration in P5A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.