Single-detached homes
83.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T0L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Claresholm.
AudienceScoutT0L · ClaresholmLoading the T0L boundary…
Selected postal region
Market profile
A market of 52,040 people
Size the opportunity, understand its household composition, and identify the local patterns that make T0L different from the typical Canadian postal region.
Population52,040
Households18,865
Median income$84,000
Average age42.3
T0L market summary
What distinguishes this postal-region audience
T0L represents 52,040 residents and 18,865 households in Claresholm. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 83.6%, or 31.0 percentage points above the benchmark. Immigrant population is 10.4%, 12.5 percentage points below the benchmark.
For campaign planning, these patterns give T0L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Claresholm.
Audience matching
Find more regions that resemble T0L
To find regions with a profile similar to T0L, begin with home ownership near 77.7% and university education near 16.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T0L and the Canadian postal-region benchmark.
Immigrant population
10.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
77.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
16.3%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How T0L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T0L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 77.7% | 66.5% | 11.2 percentage points above |
| One-person households | 24.3% | 29.4% | 5.1 percentage points below |
| Families with children | 32.3% | 34.0% | 1.7 percentage points below |
| Bachelor's degree or higher | 16.3% | 26.5% | 10.2 percentage points below |
| Immigrant population | 10.4% | 22.9% | 12.5 percentage points below |
| Worked from home | 24.1% | 23.8% | 0.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 95 local facility records with T0L. Education is the largest represented category with 62 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education62
Health care9
Culture and art20
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 32,792 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,367YouTube estimate · 62.5%
32,792Facebook estimate · 80.8%
20,194Instagram estimate · 49.8%
10,021TikTok estimate · 24.7%
Practical campaign implications
Turn the strongest T0L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 83.6%31.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 10.4%12.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 77.7%11.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Claresholm with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T0L audience questions
Using this postal-region profile
How large is the audience in T0L?
T0L represents 52,040 residents and 18,865 households in Claresholm. The average household size is 2.5 people.
What demographic characteristics stand out in T0L?
Single-detached homes is 83.6%, 31.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 10.4%, 12.5 percentage points below the Canadian postal-region benchmark; Owner households is 77.7%, 11.2 percentage points above the Canadian postal-region benchmark.
How does T0L compare with another postal region?
T3A is one useful Alberta market comparison because its population is similar to T0L. It has 31.0% higher median income · 0.2 years older on average.
How can I find other regions that match the T0L audience?
To find regions with a profile similar to T0L, begin with home ownership near 77.7% and university education near 16.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T0L?
Import postal codes to measure customer concentration in T0L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.