Immigrant population
35.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T5Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5Y · EdmontonLoading the T5Y boundary…
Selected postal region
Market profile
A market of 54,437 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5Y different from the typical Canadian postal region.
Population54,437
Households18,775
Median income$100,000
Average age34.9
T5Y market summary
What distinguishes this postal-region audience
T5Y represents 54,437 residents and 18,775 households in Edmonton. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 35.8%, or 12.9 percentage points above the benchmark. Population age 65+ is 9.1%, 9.9 percentage points below the benchmark.
For campaign planning, these patterns give T5Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5Y
To find regions with a profile similar to T5Y, begin with age 65+ share near 9.1% and families with children near 43.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5Y and the Canadian postal-region benchmark.
Population age 65+
9.1%Give the younger working-age segments more influence over channel and creative decisions.
Average household size
2.9 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Families with children
43.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How T5Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 73.5% | 66.5% | 7.0 percentage points above |
| One-person households | 20.6% | 29.4% | 8.8 percentage points below |
| Families with children | 43.6% | 34.0% | 9.6 percentage points above |
| Bachelor's degree or higher | 20.8% | 26.5% | 5.7 percentage points below |
| Immigrant population | 35.8% | 22.9% | 12.9 percentage points above |
| Worked from home | 17.0% | 23.8% | 6.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 100 local facility records with T5Y. Recreation is the largest represented category with 87 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care0
Culture and art3
Recreation87
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 33,427 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
27,833YouTube estimate · 69.1%
33,427Facebook estimate · 83.0%
22,669Instagram estimate · 56.3%
11,933TikTok estimate · 29.6%
Practical campaign implications
Turn the strongest T5Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 35.8%12.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Population age 65+: 9.1%9.9 percentage points below the Canadian benchmark
Give the younger working-age segments more influence over channel and creative decisions.
- Average household size: 2.9 people19.3% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5Y.
T5Y audience questions
Using this postal-region profile
How large is the audience in T5Y?
T5Y represents 54,437 residents and 18,775 households in Edmonton. The average household size is 2.9 people.
What demographic characteristics stand out in T5Y?
Immigrant population is 35.8%, 12.9 percentage points above the Canadian postal-region benchmark; Population age 65+ is 9.1%, 9.9 percentage points below the Canadian postal-region benchmark; Average household size is 2.9 people, 19.3% above the Canadian postal-region benchmark.
How does T5Y compare with another postal region?
T6X is one useful Edmonton postal-region comparison because its population is similar to T5Y. It has 16.0% higher median income · 3.0 years younger on average.
How can I find other regions that match the T5Y audience?
To find regions with a profile similar to T5Y, begin with age 65+ share near 9.1% and families with children near 43.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5Y?
Import postal codes to measure customer concentration in T5Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.