Worked from home
9.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Alberta postal region
T1H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lethbridge.
AudienceScoutT1H · LethbridgeLoading the T1H boundary…
Selected postal region
Market profile
A market of 27,814 people
Size the opportunity, understand its household composition, and identify the local patterns that make T1H different from the typical Canadian postal region.
Population27,814
Households11,430
Median income$76,500
Average age40.6
T1H market summary
What distinguishes this postal-region audience
T1H represents 27,814 residents and 11,430 households in Lethbridge. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 9.0%, or 14.8 percentage points below the benchmark. Bachelor's degree or higher is 11.8%, 14.7 percentage points below the benchmark.
For campaign planning, these patterns give T1H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lethbridge.
Audience matching
Find more regions that resemble T1H
To find regions with a profile similar to T1H, begin with university education near 11.8% and household income near $76,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T1H and the Canadian postal-region benchmark.
Bachelor's degree or higher
11.8%Use direct, practical language that demonstrates the everyday value of the offer.
Single-detached homes
64.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$76,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How T1H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T1H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $76,500 | $85,788 | 10.8% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 70.4% | 66.5% | 3.9 percentage points above |
| One-person households | 28.3% | 29.4% | 1.1 percentage points below |
| Families with children | 32.7% | 34.0% | 1.3 percentage points below |
| Bachelor's degree or higher | 11.8% | 26.5% | 14.7 percentage points below |
| Immigrant population | 18.6% | 22.9% | 4.3 percentage points below |
| Worked from home | 9.0% | 23.8% | 14.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 892 local facility records with T1H. Recreation is the largest represented category with 858 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education32
Health care1
Culture and art1
Recreation858
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,936 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,328YouTube estimate · 65.3%
17,936Facebook estimate · 81.8%
11,539Instagram estimate · 52.6%
5,912TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest T1H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 9.0%14.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 11.8%14.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 64.7%12.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Lethbridge postal regions
These regions share the Lethbridge postal community and are ordered by population similarity to T1H.
T1H audience questions
Using this postal-region profile
How large is the audience in T1H?
T1H represents 27,814 residents and 11,430 households in Lethbridge. The average household size is 2.4 people.
What demographic characteristics stand out in T1H?
Worked from home is 9.0%, 14.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 11.8%, 14.7 percentage points below the Canadian postal-region benchmark; Single-detached homes is 64.7%, 12.1 percentage points above the Canadian postal-region benchmark.
How does T1H compare with another postal region?
T1J is one useful Lethbridge postal-region comparison because its population is similar to T1H. It has 5.9% higher median income · 2.0 years younger on average.
How can I find other regions that match the T1H audience?
To find regions with a profile similar to T1H, begin with university education near 11.8% and household income near $76,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T1H?
Import postal codes to measure customer concentration in T1H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.