Immigrant population
14.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Alberta postal region
T1J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lethbridge.
AudienceScoutT1J · LethbridgeLoading the T1J boundary…
Selected postal region
Market profile
A market of 26,220 people
Size the opportunity, understand its household composition, and identify the local patterns that make T1J different from the typical Canadian postal region.
Population26,220
Households10,740
Median income$81,000
Average age38.6
T1J market summary
What distinguishes this postal-region audience
T1J represents 26,220 residents and 10,740 households in Lethbridge. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 14.8%, or 8.1 percentage points below the benchmark. Worked from home is 16.0%, 7.8 percentage points below the benchmark.
For campaign planning, these patterns give T1J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lethbridge.
Audience matching
Find more regions that resemble T1J
To find regions with a profile similar to T1J, begin with age 45–64 share near 20.6% and home ownership near 61.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T1J and the Canadian postal-region benchmark.
Worked from home
16.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Population age 45–64
20.6%Build creative around the age segments with the strongest local presence.
Owner households
61.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How T1J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T1J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $81,000 | $85,788 | 5.6% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 61.4% | 66.5% | 5.1 percentage points below |
| One-person households | 33.6% | 29.4% | 4.3 percentage points above |
| Families with children | 30.3% | 34.0% | 3.7 percentage points below |
| Bachelor's degree or higher | 27.5% | 26.5% | 1.0 percentage points above |
| Immigrant population | 14.8% | 22.9% | 8.1 percentage points below |
| Worked from home | 16.0% | 23.8% | 7.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1,339 local facility records with T1J. Recreation is the largest represented category with 1,302 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care4
Culture and art11
Recreation1,302
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,747 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,744YouTube estimate · 67.7%
16,747Facebook estimate · 82.5%
11,234Instagram estimate · 55.3%
6,009TikTok estimate · 29.6%
Practical campaign implications
Turn the strongest T1J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 14.8%8.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 16.0%7.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Population age 45–64: 20.6%6.1 percentage points below the Canadian benchmark
Build creative around the age segments with the strongest local presence.
Related market context
Compare other Lethbridge postal regions
These regions share the Lethbridge postal community and are ordered by population similarity to T1J.
T1J audience questions
Using this postal-region profile
How large is the audience in T1J?
T1J represents 26,220 residents and 10,740 households in Lethbridge. The average household size is 2.3 people.
What demographic characteristics stand out in T1J?
Immigrant population is 14.8%, 8.1 percentage points below the Canadian postal-region benchmark; Worked from home is 16.0%, 7.8 percentage points below the Canadian postal-region benchmark; Population age 45–64 is 20.6%, 6.1 percentage points below the Canadian postal-region benchmark.
How does T1J compare with another postal region?
T1H is one useful Lethbridge postal-region comparison because its population is similar to T1J. It has 5.6% lower median income · 2.0 years older on average.
How can I find other regions that match the T1J audience?
To find regions with a profile similar to T1J, begin with age 45–64 share near 20.6% and home ownership near 61.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T1J?
Import postal codes to measure customer concentration in T1J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.