Single-detached homes
67.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T1K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lethbridge.
AudienceScoutT1K · LethbridgeLoading the T1K boundary…
Selected postal region
Market profile
A market of 47,253 people
Size the opportunity, understand its household composition, and identify the local patterns that make T1K different from the typical Canadian postal region.
Population47,253
Households19,005
Median income$88,000
Average age40.8
T1K market summary
What distinguishes this postal-region audience
T1K represents 47,253 residents and 19,005 households in Lethbridge. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 67.0%, or 14.4 percentage points above the benchmark. Immigrant population is 12.8%, 10.1 percentage points below the benchmark.
For campaign planning, these patterns give T1K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lethbridge.
Audience matching
Find more regions that resemble T1K
To find regions with a profile similar to T1K, begin with home ownership near 71.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T1K and the Canadian postal-region benchmark.
Immigrant population
12.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
14.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
71.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How T1K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T1K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 71.2% | 66.5% | 4.7 percentage points above |
| One-person households | 25.6% | 29.4% | 3.8 percentage points below |
| Families with children | 31.9% | 34.0% | 2.1 percentage points below |
| Bachelor's degree or higher | 25.5% | 26.5% | 1.0 percentage points below |
| Immigrant population | 12.8% | 22.9% | 10.1 percentage points below |
| Worked from home | 14.4% | 23.8% | 9.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1,519 local facility records with T1K. Recreation is the largest represented category with 1,499 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care0
Culture and art2
Recreation1,499
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 30,365 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,233YouTube estimate · 65.1%
30,365Facebook estimate · 81.6%
19,682Instagram estimate · 52.9%
10,385TikTok estimate · 27.9%
Practical campaign implications
Turn the strongest T1K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 67.0%14.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 12.8%10.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 14.4%9.4 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Lethbridge postal regions
These regions share the Lethbridge postal community and are ordered by population similarity to T1K.
T1K audience questions
Using this postal-region profile
How large is the audience in T1K?
T1K represents 47,253 residents and 19,005 households in Lethbridge. The average household size is 2.5 people.
What demographic characteristics stand out in T1K?
Single-detached homes is 67.0%, 14.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 12.8%, 10.1 percentage points below the Canadian postal-region benchmark; Worked from home is 14.4%, 9.4 percentage points below the Canadian postal-region benchmark.
How does T1K compare with another postal region?
T1H is one useful Lethbridge postal-region comparison because its population is similar to T1K. It has 13.1% lower median income · 0.2 years younger on average.
How can I find other regions that match the T1K audience?
To find regions with a profile similar to T1K, begin with home ownership near 71.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T1K?
Import postal codes to measure customer concentration in T1K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.