Single-detached homes
69.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T4L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lacombe.
AudienceScoutT4L · LacombeLoading the T4L boundary…
Selected postal region
Market profile
A market of 17,145 people
Size the opportunity, understand its household composition, and identify the local patterns that make T4L different from the typical Canadian postal region.
Population17,145
Households6,600
Median income$91,000
Average age40.8
T4L market summary
What distinguishes this postal-region audience
T4L represents 17,145 residents and 6,600 households in Lacombe. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 69.4%, or 16.8 percentage points above the benchmark. Immigrant population is 11.0%, 11.9 percentage points below the benchmark.
For campaign planning, these patterns give T4L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lacombe.
Audience matching
Find more regions that resemble T4L
To find regions with a profile similar to T4L, begin with home ownership near 76.2% and university education near 17.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T4L and the Canadian postal-region benchmark.
Immigrant population
11.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
76.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
17.6%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How T4L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T4L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 76.2% | 66.5% | 9.7 percentage points above |
| One-person households | 23.7% | 29.4% | 5.7 percentage points below |
| Families with children | 36.4% | 34.0% | 2.4 percentage points above |
| Bachelor's degree or higher | 17.6% | 26.5% | 8.9 percentage points below |
| Immigrant population | 11.0% | 22.9% | 11.9 percentage points below |
| Worked from home | 18.0% | 23.8% | 5.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 25 local facility records with T4L. Education is the largest represented category with 19 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care1
Culture and art5
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,753 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,462YouTube estimate · 64.0%
10,753Facebook estimate · 81.3%
6,777Instagram estimate · 51.3%
3,419TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest T4L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 69.4%16.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 11.0%11.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 76.2%9.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Lacombe with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T4L audience questions
Using this postal-region profile
How large is the audience in T4L?
T4L represents 17,145 residents and 6,600 households in Lacombe. The average household size is 2.6 people.
What demographic characteristics stand out in T4L?
Single-detached homes is 69.4%, 16.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 11.0%, 11.9 percentage points below the Canadian postal-region benchmark; Owner households is 76.2%, 9.7 percentage points above the Canadian postal-region benchmark.
How does T4L compare with another postal region?
T1R is one useful Alberta market comparison because its population is similar to T4L. It has 2.2% higher median income · 4.3 years younger on average.
How can I find other regions that match the T4L audience?
To find regions with a profile similar to T4L, begin with home ownership near 76.2% and university education near 17.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T4L?
Import postal codes to measure customer concentration in T4L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.