Single-detached homes
66.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T5L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5L · EdmontonLoading the T5L boundary…
Selected postal region
Market profile
A market of 16,755 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5L different from the typical Canadian postal region.
Population16,755
Households6,635
Median income$82,000
Average age40.7
T5L market summary
What distinguishes this postal-region audience
T5L represents 16,755 residents and 6,635 households in Edmonton. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 66.1%, or 13.5 percentage points above the benchmark. Worked from home is 13.0%, 10.8 percentage points below the benchmark.
For campaign planning, these patterns give T5L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5L
To find regions with a profile similar to T5L, begin with university education near 15.9% and age 65+ share near 15.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5L and the Canadian postal-region benchmark.
Worked from home
13.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
15.9%Use direct, practical language that demonstrates the everyday value of the offer.
Population age 65+
15.7%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How T5L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 65.7% | 66.5% | 0.8 percentage points below |
| One-person households | 29.2% | 29.4% | 0.2 percentage points below |
| Families with children | 33.3% | 34.0% | 0.7 percentage points below |
| Bachelor's degree or higher | 15.9% | 26.5% | 10.6 percentage points below |
| Immigrant population | 23.0% | 22.9% | 0.1 percentage points above |
| Worked from home | 13.0% | 23.8% | 10.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 63 local facility records with T5L. Recreation is the largest represented category with 47 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care1
Culture and art1
Recreation47
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,889 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,694YouTube estimate · 65.3%
10,889Facebook estimate · 81.7%
6,996Instagram estimate · 52.5%
3,575TikTok estimate · 26.8%
Practical campaign implications
Turn the strongest T5L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 66.1%13.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 13.0%10.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 15.9%10.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5L.
T5L audience questions
Using this postal-region profile
How large is the audience in T5L?
T5L represents 16,755 residents and 6,635 households in Edmonton. The average household size is 2.5 people.
What demographic characteristics stand out in T5L?
Single-detached homes is 66.1%, 13.5 percentage points above the Canadian postal-region benchmark; Worked from home is 13.0%, 10.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 15.9%, 10.6 percentage points below the Canadian postal-region benchmark.
How does T5L compare with another postal region?
T5C is one useful Edmonton postal-region comparison because its population is similar to T5L. It has 7.3% lower median income · 0.0 years older on average.
How can I find other regions that match the T5L audience?
To find regions with a profile similar to T5L, begin with university education near 15.9% and age 65+ share near 15.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5L?
Import postal codes to measure customer concentration in T5L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.