Single-detached homes
69.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T4S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sylvan Lake.
AudienceScoutT4S · Sylvan LakeLoading the T4S boundary…
Selected postal region
Market profile
A market of 20,586 people
Size the opportunity, understand its household composition, and identify the local patterns that make T4S different from the typical Canadian postal region.
Population20,586
Households8,150
Median income$96,000
Average age37.3
T4S market summary
What distinguishes this postal-region audience
T4S represents 20,586 residents and 8,150 households in Sylvan Lake. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 69.0%, or 16.4 percentage points above the benchmark. Immigrant population is 6.6%, 16.3 percentage points below the benchmark.
For campaign planning, these patterns give T4S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sylvan Lake.
Audience matching
Find more regions that resemble T4S
To find regions with a profile similar to T4S, begin with university education near 13.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T4S and the Canadian postal-region benchmark.
Immigrant population
6.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
13.8%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
13.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How T4S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T4S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 72.3% | 66.5% | 5.8 percentage points above |
| One-person households | 24.0% | 29.4% | 5.4 percentage points below |
| Families with children | 38.5% | 34.0% | 4.5 percentage points above |
| Bachelor's degree or higher | 13.8% | 26.5% | 12.7 percentage points below |
| Immigrant population | 6.6% | 22.9% | 16.3 percentage points below |
| Worked from home | 13.4% | 23.8% | 10.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with T4S. Education is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care2
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,789 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,376YouTube estimate · 66.7%
12,789Facebook estimate · 82.2%
8,382Instagram estimate · 53.9%
4,321TikTok estimate · 27.8%
Practical campaign implications
Turn the strongest T4S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 69.0%16.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 6.6%16.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 13.8%12.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Sylvan Lake with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T4S audience questions
Using this postal-region profile
How large is the audience in T4S?
T4S represents 20,586 residents and 8,150 households in Sylvan Lake. The average household size is 2.5 people.
What demographic characteristics stand out in T4S?
Single-detached homes is 69.0%, 16.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 6.6%, 16.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.8%, 12.7 percentage points below the Canadian postal-region benchmark.
How does T4S compare with another postal region?
T2M is one useful Alberta market comparison because its population is similar to T4S. It has 4.2% lower median income · 0.6 years older on average.
How can I find other regions that match the T4S audience?
To find regions with a profile similar to T4S, begin with university education near 13.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T4S?
Import postal codes to measure customer concentration in T4S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.