Single-detached homes
82.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T4X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Beaumont.
AudienceScoutT4X · BeaumontLoading the T4X boundary…
Selected postal region
Market profile
A market of 26,447 people
Size the opportunity, understand its household composition, and identify the local patterns that make T4X different from the typical Canadian postal region.
Population26,447
Households8,790
Median income$131,000
Average age35.6
T4X market summary
What distinguishes this postal-region audience
T4X represents 26,447 residents and 8,790 households in Beaumont. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 82.8%, or 30.2 percentage points above the benchmark. Median household income is $131,000, 52.7% above the benchmark.
For campaign planning, these patterns give T4X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Beaumont.
Audience matching
Find more regions that resemble T4X
To find regions with a profile similar to T4X, begin with household income near $131,000 and home ownership near 87.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T4X and the Canadian postal-region benchmark.
Median household income
$131,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
87.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
13.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How T4X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T4X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $131,000 | $85,788 | 52.7% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 87.9% | 66.5% | 21.4 percentage points above |
| One-person households | 13.5% | 29.4% | 15.9 percentage points below |
| Families with children | 49.5% | 34.0% | 15.5 percentage points above |
| Bachelor's degree or higher | 20.4% | 26.5% | 6.1 percentage points below |
| Immigrant population | 13.8% | 22.9% | 9.1 percentage points below |
| Worked from home | 21.6% | 23.8% | 2.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with T4X. Education is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care0
Culture and art1
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,791 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,906YouTube estimate · 67.5%
15,791Facebook estimate · 82.6%
10,377Instagram estimate · 54.3%
5,251TikTok estimate · 27.5%
Practical campaign implications
Turn the strongest T4X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 82.8%30.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $131,00052.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 87.9%21.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Beaumont with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T4X audience questions
Using this postal-region profile
How large is the audience in T4X?
T4X represents 26,447 residents and 8,790 households in Beaumont. The average household size is 3.0 people.
What demographic characteristics stand out in T4X?
Single-detached homes is 82.8%, 30.2 percentage points above the Canadian postal-region benchmark; Median household income is $131,000, 52.7% above the Canadian postal-region benchmark; Owner households is 87.9%, 21.4 percentage points above the Canadian postal-region benchmark.
How does T4X compare with another postal region?
T1J is one useful Alberta market comparison because its population is similar to T4X. It has 38.2% lower median income · 3.0 years older on average.
How can I find other regions that match the T4X audience?
To find regions with a profile similar to T4X, begin with household income near $131,000 and home ownership near 87.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T4X?
Import postal codes to measure customer concentration in T4X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.