Worked from home
7.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Alberta postal region
T9M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cold Lake.
AudienceScoutT9M · Cold LakeLoading the T9M boundary…
Selected postal region
Market profile
A market of 18,238 people
Size the opportunity, understand its household composition, and identify the local patterns that make T9M different from the typical Canadian postal region.
Population18,238
Households7,000
Median income$104,000
Average age34.5
T9M market summary
What distinguishes this postal-region audience
T9M represents 18,238 residents and 7,000 households in Cold Lake. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 7.1%, or 16.7 percentage points below the benchmark. Single-detached homes is 68.6%, 16.0 percentage points above the benchmark.
For campaign planning, these patterns give T9M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cold Lake.
Audience matching
Find more regions that resemble T9M
To find regions with a profile similar to T9M, begin with university education near 14.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T9M and the Canadian postal-region benchmark.
Single-detached homes
68.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
8.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
14.7%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How T9M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T9M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $104,000 | $85,788 | 21.2% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 64.3% | 66.5% | 2.2 percentage points below |
| One-person households | 25.4% | 29.4% | 4.0 percentage points below |
| Families with children | 38.6% | 34.0% | 4.6 percentage points above |
| Bachelor's degree or higher | 14.7% | 26.5% | 11.8 percentage points below |
| Immigrant population | 8.1% | 22.9% | 14.8 percentage points below |
| Worked from home | 7.1% | 23.8% | 16.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with T9M. Education is the largest represented category with 16 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,038 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,247YouTube estimate · 69.7%
11,038Facebook estimate · 83.2%
7,566Instagram estimate · 57.0%
4,038TikTok estimate · 30.4%
Practical campaign implications
Turn the strongest T9M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 7.1%16.7 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 68.6%16.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 8.1%14.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Cold Lake with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T9M audience questions
Using this postal-region profile
How large is the audience in T9M?
T9M represents 18,238 residents and 7,000 households in Cold Lake. The average household size is 2.6 people.
What demographic characteristics stand out in T9M?
Worked from home is 7.1%, 16.7 percentage points below the Canadian postal-region benchmark; Single-detached homes is 68.6%, 16.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 8.1%, 14.8 percentage points below the Canadian postal-region benchmark.
How does T9M compare with another postal region?
T2R is one useful Alberta market comparison because its population is similar to T9M. It has 30.3% lower median income · 2.7 years older on average.
How can I find other regions that match the T9M audience?
To find regions with a profile similar to T9M, begin with university education near 14.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T9M?
Import postal codes to measure customer concentration in T9M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.