Single-detached homes
78.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
British Columbia postal region
V1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kimberley.
AudienceScoutV1A · KimberleyLoading the V1A boundary…
Selected postal region
Market profile
A market of 9,024 people
Size the opportunity, understand its household composition, and identify the local patterns that make V1A different from the typical Canadian postal region.
Population9,024
Households3,990
Median income$82,000
Average age44.7
V1A market summary
What distinguishes this postal-region audience
V1A represents 9,024 residents and 3,990 households in Kimberley. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 78.4%, or 25.8 percentage points above the benchmark. Immigrant population is 8.3%, 14.6 percentage points below the benchmark.
For campaign planning, these patterns give V1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kimberley.
Audience matching
Find more regions that resemble V1A
To find regions with a profile similar to V1A, begin with home ownership near 79.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V1A and the Canadian postal-region benchmark.
Immigrant population
8.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
79.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
16.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How V1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 79.7% | 66.5% | 13.2 percentage points above |
| One-person households | 29.8% | 29.4% | 0.4 percentage points above |
| Families with children | 29.4% | 34.0% | 4.6 percentage points below |
| Bachelor's degree or higher | 22.0% | 26.5% | 4.5 percentage points below |
| Immigrant population | 8.3% | 22.9% | 14.6 percentage points below |
| Worked from home | 16.1% | 23.8% | 7.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with V1A. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,931 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,561YouTube estimate · 62.2%
5,931Facebook estimate · 80.9%
3,572Instagram estimate · 48.7%
1,668TikTok estimate · 22.7%
Practical campaign implications
Turn the strongest V1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 78.4%25.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 8.3%14.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 79.7%13.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Kimberley with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V1A audience questions
Using this postal-region profile
How large is the audience in V1A?
V1A represents 9,024 residents and 3,990 households in Kimberley. The average household size is 2.2 people.
What demographic characteristics stand out in V1A?
Single-detached homes is 78.4%, 25.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 8.3%, 14.6 percentage points below the Canadian postal-region benchmark; Owner households is 79.7%, 13.2 percentage points above the Canadian postal-region benchmark.
How does V1A compare with another postal region?
V0T is one useful British Columbia market comparison because its population is similar to V1A. It has 24.4% lower median income · 2.5 years younger on average.
How can I find other regions that match the V1A audience?
To find regions with a profile similar to V1A, begin with home ownership near 79.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V1A?
Import postal codes to measure customer concentration in V1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.