Single-detached homes
67.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
British Columbia postal region
V1P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kelowna.
AudienceScoutV1P · KelownaLoading the V1P boundary…
Selected postal region
Market profile
A market of 9,656 people
Size the opportunity, understand its household composition, and identify the local patterns that make V1P different from the typical Canadian postal region.
Population9,656
Households3,510
Median income$110,000
Average age41.4
V1P market summary
What distinguishes this postal-region audience
V1P represents 9,656 residents and 3,510 households in Kelowna. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 67.5%, or 14.9 percentage points above the benchmark. Owner households is 80.7%, 14.2 percentage points above the benchmark.
For campaign planning, these patterns give V1P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kelowna.
Audience matching
Find more regions that resemble V1P
To find regions with a profile similar to V1P, begin with home ownership near 80.7% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V1P and the Canadian postal-region benchmark.
Owner households
80.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$110,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
17.1%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V1P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V1P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 80.7% | 66.5% | 14.2 percentage points above |
| One-person households | 17.1% | 29.4% | 12.3 percentage points below |
| Families with children | 34.0% | 34.0% | 0.0 percentage points below |
| Bachelor's degree or higher | 18.8% | 26.5% | 7.7 percentage points below |
| Immigrant population | 13.9% | 22.9% | 9.0 percentage points below |
| Worked from home | 19.6% | 23.8% | 4.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 8 local facility records with V1P. Recreation is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art0
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,323 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,971YouTube estimate · 64.0%
6,323Facebook estimate · 81.4%
3,962Instagram estimate · 51.0%
1,964TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest V1P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 67.5%14.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 80.7%14.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $110,00028.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Kelowna postal regions
These regions share the Kelowna postal community and are ordered by population similarity to V1P.
V1P audience questions
Using this postal-region profile
How large is the audience in V1P?
V1P represents 9,656 residents and 3,510 households in Kelowna. The average household size is 2.7 people.
What demographic characteristics stand out in V1P?
Single-detached homes is 67.5%, 14.9 percentage points above the Canadian postal-region benchmark; Owner households is 80.7%, 14.2 percentage points above the Canadian postal-region benchmark; Median household income is $110,000, 28.2% above the Canadian postal-region benchmark.
How does V1P compare with another postal region?
V1Z is one useful Kelowna postal-region comparison because its population is similar to V1P. It has 11.8% lower median income · 2.6 years older on average.
How can I find other regions that match the V1P audience?
To find regions with a profile similar to V1P, begin with home ownership near 80.7% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V1P?
Import postal codes to measure customer concentration in V1P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.