Median household income
$112,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V1S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kamloops Southwest.
AudienceScoutV1S · Kamloops SouthwestLoading the V1S boundary…
Selected postal region
Market profile
A market of 13,262 people
Size the opportunity, understand its household composition, and identify the local patterns that make V1S different from the typical Canadian postal region.
Population13,262
Households5,030
Median income$112,000
Average age41.0
V1S market summary
What distinguishes this postal-region audience
V1S represents 13,262 residents and 5,030 households in Kamloops Southwest. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $112,000, or 30.6% above the benchmark. Owner households is 81.5%, 15.0 percentage points above the benchmark.
For campaign planning, these patterns give V1S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kamloops Southwest.
Audience matching
Find more regions that resemble V1S
To find regions with a profile similar to V1S, begin with household income near $112,000 and home ownership near 81.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V1S and the Canadian postal-region benchmark.
Owner households
81.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
12.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Single-detached homes
61.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How V1S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V1S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $112,000 | $85,788 | 30.6% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 81.5% | 66.5% | 15.0 percentage points above |
| One-person households | 20.3% | 29.4% | 9.1 percentage points below |
| Families with children | 35.4% | 34.0% | 1.4 percentage points above |
| Bachelor's degree or higher | 27.0% | 26.5% | 0.5 percentage points above |
| Immigrant population | 12.6% | 22.9% | 10.3 percentage points below |
| Worked from home | 17.4% | 23.8% | 6.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with V1S. Recreation is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care1
Culture and art0
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,599 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,838YouTube estimate · 64.9%
8,599Facebook estimate · 81.6%
5,497Instagram estimate · 52.2%
2,803TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest V1S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $112,00030.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 81.5%15.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 12.6%10.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Kamloops Southwest with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V1S audience questions
Using this postal-region profile
How large is the audience in V1S?
V1S represents 13,262 residents and 5,030 households in Kamloops Southwest. The average household size is 2.6 people.
What demographic characteristics stand out in V1S?
Median household income is $112,000, 30.6% above the Canadian postal-region benchmark; Owner households is 81.5%, 15.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 12.6%, 10.3 percentage points below the Canadian postal-region benchmark.
How does V1S compare with another postal region?
V1N is one useful British Columbia market comparison because its population is similar to V1S. It has 24.1% lower median income · 4.1 years older on average.
How can I find other regions that match the V1S audience?
To find regions with a profile similar to V1S, begin with household income near $112,000 and home ownership near 81.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V1S?
Import postal codes to measure customer concentration in V1S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.