Median household income
$143,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V7K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV7K · VancouverLoading the V7K boundary…
Selected postal region
Market profile
A market of 12,586 people
Size the opportunity, understand its household composition, and identify the local patterns that make V7K different from the typical Canadian postal region.
Population12,586
Households4,285
Median income$143,000
Average age40.7
V7K market summary
What distinguishes this postal-region audience
V7K represents 12,586 residents and 4,285 households in Vancouver. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $143,000, or 66.7% above the benchmark. Owner households is 84.2%, 17.7 percentage points above the benchmark.
For campaign planning, these patterns give V7K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V7K
To find regions with a profile similar to V7K, begin with household income near $143,000 and home ownership near 84.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V7K and the Canadian postal-region benchmark.
Owner households
84.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
43.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Families with children
48.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How V7K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V7K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $143,000 | $85,788 | 66.7% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 84.2% | 66.5% | 17.7 percentage points above |
| One-person households | 15.8% | 29.4% | 13.6 percentage points below |
| Families with children | 48.3% | 34.0% | 14.3 percentage points above |
| Bachelor's degree or higher | 43.4% | 26.5% | 16.9 percentage points above |
| Immigrant population | 29.9% | 22.9% | 7.0 percentage points above |
| Worked from home | 37.0% | 23.8% | 13.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 257 local facility records with V7K. Recreation is the largest represented category with 244 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care5
Culture and art1
Recreation244
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,969 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,222YouTube estimate · 63.3%
7,969Facebook estimate · 81.1%
4,965Instagram estimate · 50.5%
2,477TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest V7K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $143,00066.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 84.2%17.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Bachelor's degree or higher: 43.4%16.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V7K.
V7K audience questions
Using this postal-region profile
How large is the audience in V7K?
V7K represents 12,586 residents and 4,285 households in Vancouver. The average household size is 2.9 people.
What demographic characteristics stand out in V7K?
Median household income is $143,000, 66.7% above the Canadian postal-region benchmark; Owner households is 84.2%, 17.7 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 43.4%, 16.9 percentage points above the Canadian postal-region benchmark.
How does V7K compare with another postal region?
V7H is one useful Vancouver postal-region comparison because its population is similar to V7K. It has 11.2% lower median income · 2.8 years older on average.
How can I find other regions that match the V7K audience?
To find regions with a profile similar to V7K, begin with household income near $143,000 and home ownership near 84.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V7K?
Import postal codes to measure customer concentration in V7K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.