Immigrant population
38.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V4P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Surrey.
AudienceScoutV4P · SurreyLoading the V4P boundary…
Selected postal region
Market profile
A market of 13,950 people
Size the opportunity, understand its household composition, and identify the local patterns that make V4P different from the typical Canadian postal region.
Population13,950
Households5,510
Median income$96,000
Average age46.0
V4P market summary
What distinguishes this postal-region audience
V4P represents 13,950 residents and 5,510 households in Surrey. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 38.3%, or 15.4 percentage points above the benchmark. Owner households is 78.8%, 12.3 percentage points above the benchmark.
For campaign planning, these patterns give V4P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Surrey.
Audience matching
Find more regions that resemble V4P
To find regions with a profile similar to V4P, begin with home ownership near 78.8% and university education near 35.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V4P and the Canadian postal-region benchmark.
Owner households
78.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Single-detached homes
41.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
35.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How V4P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V4P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 78.8% | 66.5% | 12.3 percentage points above |
| One-person households | 26.0% | 29.4% | 3.4 percentage points below |
| Families with children | 35.4% | 34.0% | 1.4 percentage points above |
| Bachelor's degree or higher | 35.5% | 26.5% | 9.0 percentage points above |
| Immigrant population | 38.3% | 22.9% | 15.4 percentage points above |
| Worked from home | 31.1% | 23.8% | 7.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 83 local facility records with V4P. Recreation is the largest represented category with 74 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care4
Culture and art1
Recreation74
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,217 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,993YouTube estimate · 60.9%
9,217Facebook estimate · 80.3%
5,535Instagram estimate · 48.2%
2,707TikTok estimate · 23.6%
Practical campaign implications
Turn the strongest V4P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 38.3%15.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 78.8%12.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 41.5%11.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Surrey postal regions
These regions share the Surrey postal community and are ordered by population similarity to V4P.
V4P audience questions
Using this postal-region profile
How large is the audience in V4P?
V4P represents 13,950 residents and 5,510 households in Surrey. The average household size is 2.5 people.
What demographic characteristics stand out in V4P?
Immigrant population is 38.3%, 15.4 percentage points above the Canadian postal-region benchmark; Owner households is 78.8%, 12.3 percentage points above the Canadian postal-region benchmark; Single-detached homes is 41.5%, 11.1 percentage points below the Canadian postal-region benchmark.
How does V4P compare with another postal region?
V3X is one useful Surrey postal-region comparison because its population is similar to V4P. It has 19.8% higher median income · 7.5 years younger on average.
How can I find other regions that match the V4P audience?
To find regions with a profile similar to V4P, begin with home ownership near 78.8% and university education near 35.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V4P?
Import postal codes to measure customer concentration in V4P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.