Immigrant population
8.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
British Columbia postal region
V2B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kamloops.
AudienceScoutV2B · KamloopsLoading the V2B boundary…
Selected postal region
Market profile
A market of 41,642 people
Size the opportunity, understand its household composition, and identify the local patterns that make V2B different from the typical Canadian postal region.
Population41,642
Households16,865
Median income$79,000
Average age43.6
V2B market summary
What distinguishes this postal-region audience
V2B represents 41,642 residents and 16,865 households in Kamloops. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 8.8%, or 14.1 percentage points below the benchmark. Bachelor's degree or higher is 12.9%, 13.6 percentage points below the benchmark.
For campaign planning, these patterns give V2B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kamloops.
Audience matching
Find more regions that resemble V2B
To find regions with a profile similar to V2B, begin with university education near 12.9% and families with children near 29.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V2B and the Canadian postal-region benchmark.
Bachelor's degree or higher
12.9%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
10.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Families with children
29.8%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How V2B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V2B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,000 | $85,788 | 7.9% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 68.9% | 66.5% | 2.4 percentage points above |
| One-person households | 29.2% | 29.4% | 0.2 percentage points below |
| Families with children | 29.8% | 34.0% | 4.2 percentage points below |
| Bachelor's degree or higher | 12.9% | 26.5% | 13.6 percentage points below |
| Immigrant population | 8.8% | 22.9% | 14.1 percentage points below |
| Worked from home | 10.7% | 23.8% | 13.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 77 local facility records with V2B. Recreation is the largest represented category with 37 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care19
Culture and art1
Recreation37
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 27,502 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,504YouTube estimate · 63.5%
27,502Facebook estimate · 81.2%
17,172Instagram estimate · 50.7%
8,588TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest V2B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 8.8%14.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 12.9%13.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 10.7%13.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Kamloops postal regions
These regions share the Kamloops postal community and are ordered by population similarity to V2B.
V2B audience questions
Using this postal-region profile
How large is the audience in V2B?
V2B represents 41,642 residents and 16,865 households in Kamloops. The average household size is 2.4 people.
What demographic characteristics stand out in V2B?
Immigrant population is 8.8%, 14.1 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.9%, 13.6 percentage points below the Canadian postal-region benchmark; Worked from home is 10.7%, 13.1 percentage points below the Canadian postal-region benchmark.
How does V2B compare with another postal region?
V2C is one useful Kamloops postal-region comparison because its population is similar to V2B. It has 0.0% higher median income · 0.0 years older on average.
How can I find other regions that match the V2B audience?
To find regions with a profile similar to V2B, begin with university education near 12.9% and families with children near 29.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V2B?
Import postal codes to measure customer concentration in V2B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.