Median household income
$107,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V2E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kamloops.
AudienceScoutV2E · KamloopsLoading the V2E boundary…
Selected postal region
Market profile
A market of 15,962 people
Size the opportunity, understand its household composition, and identify the local patterns that make V2E different from the typical Canadian postal region.
Population15,962
Households6,090
Median income$107,000
Average age39.2
V2E market summary
What distinguishes this postal-region audience
V2E represents 15,962 residents and 6,090 households in Kamloops. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $107,000, or 24.7% above the benchmark. Immigrant population is 11.0%, 11.9 percentage points below the benchmark.
For campaign planning, these patterns give V2E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kamloops.
Audience matching
Find more regions that resemble V2E
To find regions with a profile similar to V2E, begin with household income near $107,000 and home ownership near 78.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V2E and the Canadian postal-region benchmark.
Immigrant population
11.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
78.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
20.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V2E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V2E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $107,000 | $85,788 | 24.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 78.2% | 66.5% | 11.7 percentage points above |
| One-person households | 20.9% | 29.4% | 8.5 percentage points below |
| Families with children | 38.1% | 34.0% | 4.1 percentage points above |
| Bachelor's degree or higher | 29.7% | 26.5% | 3.2 percentage points above |
| Immigrant population | 11.0% | 22.9% | 11.9 percentage points below |
| Worked from home | 16.8% | 23.8% | 7.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with V2E. Recreation is the largest represented category with 18 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care5
Culture and art0
Recreation18
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,208 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,218YouTube estimate · 66.0%
10,208Facebook estimate · 81.9%
6,660Instagram estimate · 53.5%
3,480TikTok estimate · 27.9%
Practical campaign implications
Turn the strongest V2E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $107,00024.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Immigrant population: 11.0%11.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 78.2%11.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Kamloops postal regions
These regions share the Kamloops postal community and are ordered by population similarity to V2E.
V2E audience questions
Using this postal-region profile
How large is the audience in V2E?
V2E represents 15,962 residents and 6,090 households in Kamloops. The average household size is 2.6 people.
What demographic characteristics stand out in V2E?
Median household income is $107,000, 24.7% above the Canadian postal-region benchmark; Immigrant population is 11.0%, 11.9 percentage points below the Canadian postal-region benchmark; Owner households is 78.2%, 11.7 percentage points above the Canadian postal-region benchmark.
How does V2E compare with another postal region?
V2H is one useful Kamloops postal-region comparison because its population is similar to V2E. It has 7.5% lower median income · 7.9 years older on average.
How can I find other regions that match the V2E audience?
To find regions with a profile similar to V2E, begin with household income near $107,000 and home ownership near 78.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V2E?
Import postal codes to measure customer concentration in V2E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.