Immigrant population
9.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
British Columbia postal region
V2C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kamloops.
AudienceScoutV2C · KamloopsLoading the V2C boundary…
Selected postal region
Market profile
A market of 27,038 people
Size the opportunity, understand its household composition, and identify the local patterns that make V2C different from the typical Canadian postal region.
Population27,038
Households11,935
Median income$79,000
Average age43.6
V2C market summary
What distinguishes this postal-region audience
V2C represents 27,038 residents and 11,935 households in Kamloops. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 9.5%, or 13.4 percentage points below the benchmark. Families with children is 23.8%, 10.2 percentage points below the benchmark.
For campaign planning, these patterns give V2C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kamloops.
Audience matching
Find more regions that resemble V2C
To find regions with a profile similar to V2C, begin with families with children near 23.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V2C and the Canadian postal-region benchmark.
Families with children
23.8%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Worked from home
14.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
44.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How V2C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V2C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,000 | $85,788 | 7.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 62.5% | 66.5% | 4.0 percentage points below |
| One-person households | 35.0% | 29.4% | 5.6 percentage points above |
| Families with children | 23.8% | 34.0% | 10.2 percentage points below |
| Bachelor's degree or higher | 23.3% | 26.5% | 3.2 percentage points below |
| Immigrant population | 9.5% | 22.9% | 13.4 percentage points below |
| Worked from home | 14.4% | 23.8% | 9.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 80 local facility records with V2C. Recreation is the largest represented category with 38 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care8
Culture and art16
Recreation38
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,397 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,586YouTube estimate · 64.6%
18,397Facebook estimate · 81.4%
11,795Instagram estimate · 52.2%
6,142TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest V2C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 9.5%13.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Families with children: 23.8%10.2 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
- Worked from home: 14.4%9.4 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Kamloops postal regions
These regions share the Kamloops postal community and are ordered by population similarity to V2C.
V2C audience questions
Using this postal-region profile
How large is the audience in V2C?
V2C represents 27,038 residents and 11,935 households in Kamloops. The average household size is 2.2 people.
What demographic characteristics stand out in V2C?
Immigrant population is 9.5%, 13.4 percentage points below the Canadian postal-region benchmark; Families with children is 23.8%, 10.2 percentage points below the Canadian postal-region benchmark; Worked from home is 14.4%, 9.4 percentage points below the Canadian postal-region benchmark.
How does V2C compare with another postal region?
V2E is one useful Kamloops postal-region comparison because its population is similar to V2C. It has 35.4% higher median income · 4.4 years younger on average.
How can I find other regions that match the V2C audience?
To find regions with a profile similar to V2C, begin with families with children near 23.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V2C?
Import postal codes to measure customer concentration in V2C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.