Owner households
79.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
British Columbia postal region
V3Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pitt Meadows.
AudienceScoutV3Y · Pitt MeadowsLoading the V3Y boundary…
Selected postal region
Market profile
A market of 19,414 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3Y different from the typical Canadian postal region.
Population19,414
Households7,475
Median income$103,000
Average age42.1
V3Y market summary
What distinguishes this postal-region audience
V3Y represents 19,414 residents and 7,475 households in Pitt Meadows. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 79.3%, or 12.8 percentage points above the benchmark. Single-detached homes is 42.3%, 10.3 percentage points below the benchmark.
For campaign planning, these patterns give V3Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pitt Meadows.
Audience matching
Find more regions that resemble V3Y
To find regions with a profile similar to V3Y, begin with home ownership near 79.3% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3Y and the Canadian postal-region benchmark.
Single-detached homes
42.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$103,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
22.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V3Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $103,000 | $85,788 | 20.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 79.3% | 66.5% | 12.8 percentage points above |
| One-person households | 22.9% | 29.4% | 6.5 percentage points below |
| Families with children | 38.9% | 34.0% | 4.9 percentage points above |
| Bachelor's degree or higher | 20.3% | 26.5% | 6.2 percentage points below |
| Immigrant population | 25.2% | 22.9% | 2.3 percentage points above |
| Worked from home | 21.7% | 23.8% | 2.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 23 local facility records with V3Y. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care4
Culture and art2
Recreation7
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,605 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,844YouTube estimate · 63.4%
12,605Facebook estimate · 81.2%
7,817Instagram estimate · 50.3%
3,831TikTok estimate · 24.7%
Practical campaign implications
Turn the strongest V3Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 79.3%12.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 42.3%10.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $103,00020.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Pitt Meadows with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V3Y audience questions
Using this postal-region profile
How large is the audience in V3Y?
V3Y represents 19,414 residents and 7,475 households in Pitt Meadows. The average household size is 2.6 people.
What demographic characteristics stand out in V3Y?
Owner households is 79.3%, 12.8 percentage points above the Canadian postal-region benchmark; Single-detached homes is 42.3%, 10.3 percentage points below the Canadian postal-region benchmark; Median household income is $103,000, 20.1% above the Canadian postal-region benchmark.
How does V3Y compare with another postal region?
V5L is one useful British Columbia market comparison because its population is similar to V3Y. It has 32.5% lower median income · 1.3 years younger on average.
How can I find other regions that match the V3Y audience?
To find regions with a profile similar to V3Y, begin with home ownership near 79.3% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V3Y?
Import postal codes to measure customer concentration in V3Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.