Single-detached homes
7.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V5L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5L · VancouverLoading the V5L boundary…
Selected postal region
Market profile
A market of 19,473 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5L different from the typical Canadian postal region.
Population19,473
Households10,240
Median income$69,500
Average age40.8
V5L market summary
What distinguishes this postal-region audience
V5L represents 19,473 residents and 10,240 households in Vancouver. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 7.9%, or 44.7 percentage points below the benchmark. Owner households is 35.1%, 31.4 percentage points below the benchmark.
For campaign planning, these patterns give V5L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5L
To find regions with a profile similar to V5L, begin with home ownership near 35.1% and university education near 41.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5L and the Canadian postal-region benchmark.
Owner households
35.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
46.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Bachelor's degree or higher
41.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How V5L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $69,500 | $85,788 | 19.0% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 35.1% | 66.5% | 31.4 percentage points below |
| One-person households | 46.1% | 29.4% | 16.8 percentage points above |
| Families with children | 19.6% | 34.0% | 14.4 percentage points below |
| Bachelor's degree or higher | 41.4% | 26.5% | 14.9 percentage points above |
| Immigrant population | 25.8% | 22.9% | 2.9 percentage points above |
| Worked from home | 33.9% | 23.8% | 10.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 31 local facility records with V5L. Recreation is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care5
Culture and art8
Recreation11
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,816 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,363YouTube estimate · 68.2%
13,816Facebook estimate · 82.9%
9,072Instagram estimate · 54.4%
4,463TikTok estimate · 26.8%
Practical campaign implications
Turn the strongest V5L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 7.9%44.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 35.1%31.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 46.1%16.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5L.
V5L audience questions
Using this postal-region profile
How large is the audience in V5L?
V5L represents 19,473 residents and 10,240 households in Vancouver. The average household size is 1.9 people.
What demographic characteristics stand out in V5L?
Single-detached homes is 7.9%, 44.7 percentage points below the Canadian postal-region benchmark; Owner households is 35.1%, 31.4 percentage points below the Canadian postal-region benchmark; One-person households is 46.1%, 16.8 percentage points above the Canadian postal-region benchmark.
How does V5L compare with another postal region?
V6R is one useful Vancouver postal-region comparison because its population is similar to V5L. It has 39.6% higher median income · 1.7 years older on average.
How can I find other regions that match the V5L audience?
To find regions with a profile similar to V5L, begin with home ownership near 35.1% and university education near 41.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5L?
Import postal codes to measure customer concentration in V5L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.