Bachelor's degree or higher
57.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
British Columbia postal region
V6R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV6R · VancouverLoading the V6R boundary…
Selected postal region
Market profile
A market of 19,170 people
Size the opportunity, understand its household composition, and identify the local patterns that make V6R different from the typical Canadian postal region.
Population19,170
Households8,395
Median income$97,000
Average age42.5
V6R market summary
What distinguishes this postal-region audience
V6R represents 19,170 residents and 8,395 households in Vancouver. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 57.7%, or 31.2 percentage points above the benchmark. Single-detached homes is 33.0%, 19.6 percentage points below the benchmark.
For campaign planning, these patterns give V6R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V6R
To find regions with a profile similar to V6R, begin with university education near 57.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V6R and the Canadian postal-region benchmark.
Single-detached homes
33.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
42.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Immigrant population
35.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How V6R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V6R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $97,000 | $85,788 | 13.1% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 54.8% | 66.5% | 11.7 percentage points below |
| One-person households | 31.8% | 29.4% | 2.4 percentage points above |
| Families with children | 30.4% | 34.0% | 3.6 percentage points below |
| Bachelor's degree or higher | 57.7% | 26.5% | 31.2 percentage points above |
| Immigrant population | 35.4% | 22.9% | 12.5 percentage points above |
| Worked from home | 42.1% | 23.8% | 18.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 26 local facility records with V6R. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care5
Culture and art6
Recreation7
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,994 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,317YouTube estimate · 64.6%
12,994Facebook estimate · 81.4%
8,424Instagram estimate · 52.8%
4,533TikTok estimate · 28.4%
Practical campaign implications
Turn the strongest V6R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 57.7%31.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 33.0%19.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 42.1%18.3 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V6R.
V6R audience questions
Using this postal-region profile
How large is the audience in V6R?
V6R represents 19,170 residents and 8,395 households in Vancouver. The average household size is 2.3 people.
What demographic characteristics stand out in V6R?
Bachelor's degree or higher is 57.7%, 31.2 percentage points above the Canadian postal-region benchmark; Single-detached homes is 33.0%, 19.6 percentage points below the Canadian postal-region benchmark; Worked from home is 42.1%, 18.3 percentage points above the Canadian postal-region benchmark.
How does V6R compare with another postal region?
V5Y is one useful Vancouver postal-region comparison because its population is similar to V6R. It has 5.2% higher median income · 2.1 years younger on average.
How can I find other regions that match the V6R audience?
To find regions with a profile similar to V6R, begin with university education near 57.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V6R?
Import postal codes to measure customer concentration in V6R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.